This packaging MISTAKE

@mingleseasoning

28.2K followers · usually 3.0K views a post

Views

37.1K

Likes

370

Comments

9

Shares

2

SoundTikTok sound · original sound - dailywire

Promoted product

Mingle Chipotle Taco Seasoning

Why it worked

The post effectively uses a relatable "mistake" narrative to highlight a product improvement, making the brand seem authentic and customer-focused. The visual storytelling through packaging changes and supermarket placement creates a compelling and trustworthy promotion.

Summary

The creator discusses a packaging design mistake for their Chipotle Taco Seasoning, explaining how changing the color from brown to mustard before launch significantly improved its shelf appeal. This decision is highlighted as a key factor in the product's success in supermarkets.

Structure

1Introduction to a packaging mistake
2Explaining the initial brown packaging design
3Realizing the brown packaging didn't convey the right feeling
4The decision to change the packaging to mustard
5

Original caption

Sometimes the smallest changes to your products make the biggest difference. This last minute colour change helped our Chipotle Taco Seasoning come to LIFE and gave it the best possible chance to stand out on the supermarket shelf at Coles and Woolworths. If you haven’t tried this fun little hero yet, we’d love for you to give it a go to shake up your next Mexican night 🌮🙌💛 #supermarket #smallaussiebusiness #SmallBusiness #packaging #woolworths

More from @mingleseasoning

Product placement

The video prominently features Mingle Chipotle Taco Seasoning, showcasing its packaging evolution from brown to mustard yellow and discussing its placement in supermarkets like Coles and Woolworths.

Call to action

If you haven’t tried this fun little hero yet, we’d love for you to give it a go to shake up your next Mexican night 🌮🙌💛

On-screen text

This packaging MISTAKE nearly made this product FAIL before it even got on the shelf in the supermarket... When we first designed our Chipotle Taco seasoning... we made the pack brown In our minds, it made perfect sense. Smoky. Earthy. Chipotle. We thought we'd nailed it. Then we looked at it, really looked at it... instead of making you excited for taco night... it just wasn't giving the feeling we wanted. Sometimes you need to see something in the real world before you realise it isn't quite right. So just before launch, we made a last minute decision... We changed the pack from brown to mustard. A small change, but one that completely changed how the product felt. Changing the colour before launch turned out to be one of the best decisions we made! It gave Chipotle Taco the best possible chance when it landed in the Mexican aisle at Coles and Woolworths. Looking back, I'm so glad we trusted our instincts and made the change One thing I've learnt building Mingle...Your first idea isn't always your best one. Sometimes the smartest business decision you can make is admitting something could be better. Building a brand isn't about getting every decision right. It's about learning quickly... making improvements... and giving your products the best possible chance to succeed. Because the brands that keep improving are the ones that keep growing.