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9.7Text-HeavyProblem Callout hook
Hook
This packaging MISTAKE
@mingleseasoning
28.0K followers · usually 3.6K views a post
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35.2K
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355
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See ProWhy it worked
The post effectively uses a relatable "mistake" narrative to highlight a product improvement, making the brand seem authentic and customer-focused. The visual storytelling through packaging changes and supermarket placement creates a compelling and trustworthy promotion.
Summary
The creator discusses a packaging design mistake for their Chipotle Taco Seasoning, explaining how changing the color from brown to mustard before launch significantly improved its shelf appeal. This decision is highlighted as a key factor in the product's success in supermarkets.
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Transcript, structure and on-screen text
6 beats and 43 lines of on-screen text — the parts you need to write your own version.
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Original caption
Sometimes the smallest changes to your products make the biggest difference. This last minute colour change helped our Chipotle Taco Seasoning come to LIFE and gave it the best possible chance to stand out on the supermarket shelf at Coles and Woolworths. If you haven’t tried this fun little hero yet, we’d love for you to give it a go to shake up your next Mexican night 🌮🙌💛 #supermarket #smallaussiebusiness #SmallBusiness #packaging #woolworths
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