I was anti-organic for my agency, but then I tried it with that one client.

@falter.media

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Selling · Agency / Service

Falter Media

https://falter.media/ ↗

Why it worked

The video works because it provides a clear, data-backed case study that solves a common pain point for founders: how to scale content production efficiently without sacrificing quality.

Summary

The creator explains how he overcame his skepticism about organic social media by implementing a high-volume, systematized video production strategy for his clients. He shares the results of this approach, which led to rapid follower growth for multiple accounts.

Structure

1Admitting past skepticism about organic social media
2Explaining the high-volume batch production strategy
3Sharing the rapid follower growth results
4Connecting the success to systematized production
5Positioning the agency as an expert in efficient short-form content

Product placement

The creator is promoting his own agency, Falter Media, by demonstrating his expertise and the effectiveness of his agency's production process.

On-screen text

ANTI-ORGANIC I TRIED IT 3 VIDEOS A DAY 90 VIDEOS IN A DAY SPOKESPERSON MODEL 10K FOLLOWERS 40K 100,000 SYSTEMATIZED CONTENT

Original caption

Shortform video is STILL the shortcut to momentum on organic social. You have to learn to become efficient at shortorm. #personalbrandingtips #personalbrandingcoach #personalbrandingvideo #videomarketingagency

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Transcript

I was anti-organic for my agency, but then I tried it with that one client. So we did three videos a day. We filmed them all in one day, so that's 90 videos we filmed in a day. We had a spokesperson come out, so we did kind of a spokesperson model. One person we hired to represent the brand. After a month, they had 10,000 followers. After the second month, we were at 40k, and after the third, we were at 100,000. And that's when I was a believer in the short form, like, okay, can we do this again? And then our next two client accounts, we got them over that 10,000 follower mark as well in the first three months. And so once we systematized content, and I come again from that producer background, and we were able to do it in these batches, that's when I realized, okay, there's a way not just to succeed in short form, but also kind of sprint and maximize our efforts and make it really efficient.