PLEASE. NO MATTER HOW HARD IT IS FOR YOU, GET OFF THE APP THAT YOU'RE POSTING ON

@falter.media

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SoundTikTok sound · original sound - falter.media

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Falter Mediahttps://falter.media/ ↗

Why it worked

The video uses a contrarian hook that challenges common user behavior, creating immediate curiosity and perceived value for the viewer.

Summary

The creator advises viewers to stop editing videos directly within social media apps like Instagram to avoid platform penalties. He suggests editing externally to ensure content can be repurposed across multiple platforms.

Structure

1State the controversial advice to stop using in-app editors
2Explain the reasoning regarding platform penalties
3Provide the solution of editing externally
4Highlight the benefit of multi-platform distribution

Product placement

The creator is an agency owner providing expert advice, positioning his agency as the authority on video marketing.

On-screen text

PLEASE. NO MATTER HOW HARD IT IS GET OFF THE APP THAT YOU'RE POSTING ON AND EDIT SOMEWHERE ELSE, BECAUSE THEN YOU CAN POST IT TO MULTIPLE PLATFORMS AND YOU'RE NOT PENALIZED.

Original caption

Stop editing on č@pcut. Instagram doesnt like it. #instagrammarketing #instagramreelstips #videomarketingtips

More from @falter.media

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Transcript

PLEASE. NO MATTER HOW HARD IT IS FOR YOU, GET OFF THE APP THAT YOU'RE POSTING ON AND EDIT SOMEWHERE ELSE, BECAUSE THEN YOU CAN POST IT TO MULTIPLE PLATFORMS AND YOU'RE NOT PENALIZED.