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7.9Talking HeadHow-To hook
Hook
BEST WAYS TO BUILD CURIOSITY IN 3 SECONDS!
@falter.media
46.8K followers · usually 614 views a post
Views
4.9K
Likes
221
Comments
4
Shares
19
Why it worked
The video uses a common marketing principle (emotional hooks) and illustrates it with relatable examples, making it easily digestible and shareable content for creators looking to improve their engagement.
Summary
The video explains that using strong emotions in the first three seconds of a video is an effective way to build curiosity and increase engagement. It provides examples of how showing emotions like anger, surprise, or laughter can capture audience attention.
Structure
- 1Hook: Best ways to build curiosity in 3 seconds
- 2Key to curiosity: Emotion
- 3Example: Anger/Surprise
- 4Example: Laughter/Engagement
Product placement
The video is a short-form video marketing tip from Falter Media, a video agency, suggesting that using emotion in the first 3 seconds of a video can build curiosity and engagement.
On-screen text
CURIOUSITY
BEST WAYS TO BUILD
IN 3 SECONDS!
😎
😱
🛋️
Original caption
Emotions stop the scroll. When you give your audience a video that leaves and feeling an emotion, it’s more likely to increase engagement. Well, not every emotion. But the big ones, like excitement, surprise, and even anger or fear. Feel free to show some emotion! #tiktokmarketing #personalbrandingtips #instagrammarketingtips
More from @falter.media
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