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So there's this kid, his name's Prince. He's 25, he's raised 7 million for this company that helps American entrepreneurs who want to build products with factories overseas. This third party inspection market is huge. What he realizes is these American brands don't want to work with these people overseas, right? So he creates this company called Factored Quality. And it's essentially this marketplace where he's connecting consumer brands with quality control teams overseas. Goes back to the benefits of a broker model, right? He doesn't own these facilities overseas, he doesn't have a lot of capex, he's just connecting. He's a liaison of sorts. Intermediaries are the ones who win in business. And it's all backed by this software and this analytics tool that now both sides of the equation depend on.