So Kathryn Cross,

The video effectively uses a soft-sell approach by highlighting a real-world problem (difficulty in finding stem cell donors) and presenting a novel solution (the Anja Stem Cell Collection Kit) developed by a young entrepreneur. The inclusion of prominent investors like Balaji and Alexis Ohanian lends credibility and suggests the business's potential, making it intriguing to a wider audience.

The video introduces Kathryn Cross, a 24-year-old entrepreneur revolutionizing stem cell banking. She has developed a health kit that allows parents to collect and store their baby's umbilical cord and placenta stem cells for future medical needs, addressing the challenge of finding compatible donors.