So Kathryn Cross,

@ourfuturepod

235.3K followers · usually 17.6K views a post

Views

106.7K

Likes

4.7K

Comments

68

Shares

604

SoundTikTok sound · original sound - ourfuturepod

Promoted product

Anja Stem Cell Collection Kit

Why it worked

The video effectively uses a soft-sell approach by highlighting a real-world problem (difficulty in finding stem cell donors) and presenting a novel solution (the Anja Stem Cell Collection Kit) developed by a young entrepreneur. The inclusion of prominent investors like Balaji and Alexis Ohanian lends credibility and suggests the business's potential, making it intriguing to a wider audience.

Summary

The video introduces Kathryn Cross, a 24-year-old entrepreneur revolutionizing stem cell banking. She has developed a health kit that allows parents to collect and store their baby's umbilical cord and placenta stem cells for future medical needs, addressing the challenge of finding compatible donors.

Structure

1Introduction of Kathryn Cross and her business
2Explanation of stem cell banking and its importance
3The problem of finding compatible stem cell donors
4Introduction of Kathryn's solution: the Anja Stem Cell Collection Kit

Original caption

The Future of Stem Cell Storage: 24 Year Old Kathryn's Cross Toolkit for New Parents 🍼🔬#stemcells #research #storage #future #storytelling

More from @ourfuturepod

Product placement

The video showcases the Anja Stem Cell Collection Kit, explaining its purpose and how parents can use it to collect and store their child's umbilical cord and placenta stem cells.

On-screen text

So Kathryn Cross, SHE'S 24 YEARS OLD AND SHE'S REVOLUTIONIZING CALLED STEM CELL BANKING I HAVE NOT SHE'S RAISED MILLIONS FROM BALAJI coinbase THE FORMER CTO OF COINBASE, REDDIT FROM ALEXIS OHANIAN, THE FOUNDER OF REDDIT THE UMBILICAL CORD AND THE PLACENTA ARE RICH IN STEM CELLS, AND STEM CELLS CAN BE USED TO TREAT A VARIETY OF ILLNESSES HOWEVER, A LOT OF PEOPLE CAN'T FIND, LIKE A DONOR FOR STEM CELLS BASED ON THEIR ETHNICITY OR JUST BECAUSE THE BODY CAN END UP REJECTING THESE CELLS SO WHAT SHE'S CREATED IS THIS HEALTH KIT CAN BUY THIS SUBSCRIPTION AND YOU CAN SAVE YOUR PLACENTA AND A UMBILICAL CHORD AFTER YOUR CHILD IS BORN WITHIN THAT 72 HOUR WINDOW AND SHE'LL STORE IT FOR YOU FOR LIFE SHOULD YOU EVER NEED TO ACCESS IT FOR ANY OF THESE ILLNESSES IT'S ALMOST LIKE SHE'S BUILDING AN INSURANCE BUSINESS

Transcript

So Kathryn Cross, she's 24 years old and she's revolutionizing this business called stem cell banking. Have you ever heard of it? I have not. She's raised millions from Balaji, the former CTO of Coinbase, from Alexis Ohanian, the founder of Reddit. The umbilical cord and the placenta are rich in stem cells, and stem cells can be used to treat a variety of illnesses. However, a lot of people can't find, like a donor for stem cells based on their ethnicity or just because the body can end up rejecting these cells. So what she's created is this health kit where parents can buy this subscription and you can save your placenta and a umbilical cord after your child is born within that 72-hour window. And she'll store it for you for life, should you ever need to access it for any of these illnesses. It's almost like she's building an insurance business.