"Ok, pitch me your idea."

@eatovernightoats

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SoundTikTok sound · original sound - anthxz._

Promoted product

ONO Protein Overnight Oats

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3 videos

Why it worked

The post uses a Shark Tank pitch format to create a compelling narrative around a food product. The hook is engaging, and the progression from skepticism to reveal builds interest, making the product's benefits clear and desirable.

Summary

This post presents a pitch for a high-protein overnight oats product, framed as a Shark Tank pitch. It highlights the product's ability to make breakfast easier, healthier, and taste like childhood favorites, while also emphasizing its 20g of protein content.

Structure

1Shark Tank intro: "Ok, pitch me your idea."
2The pitch: Making oatmeal taste good and adding 20g of protein.
3Shark's skepticism: "You think you can make boring oatmeal taste as good as cereal?"
4The reveal: "Already did!" and highlighting unique flavors.

Original caption

Made breakfast easier, healthier and taste just like your childhood. #startup #entrepreneur #sharktank #markcuban #breakfast #highproteinbreakfast #overnightoats

More from @eatovernightoats

Product placement

The product 'ONO Protein Overnight Oats' is shown in packaging and as a prepared meal, with its key features like high protein and unique flavors being highlighted.

On-screen text

"Ok, pitch me your idea." "Making oatmeal taste as good as cereal and adding 20g of protein so it actually keeps you full." "You think you can make boring oatmeal taste as good as cereal? And add 20g of protein? That's a lot..." "Already did!" & of the bag! Btw you've never seen oatmeal flavors like ours before... Cinnamon oat crunch anyone? :D