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980Silent UGCBefore / After hookEcommerce
Hook
25 years ago my parents packed 2 suitcases and moved us across the world so that I could have opportunities that they were not afforded. Today I got to take them to Costco to see my brand in store. This is what it's all about
@eatovernightoats
10.9K followers · usually 5.6K views a post
Views
5.4M
Likes
570.8K
Comments
3.5K
Shares
4.6K
Promoted product
Aussie Bites
Universal Bakery Organic Aussie Bites.
Why it worked
The video leverages a high-emotion, aspirational personal story that makes the product launch feel like a significant life milestone, creating a strong emotional connection with the audience.
Summary
A founder takes their parents to a Costco store to show them their own brand of food products on the shelves. The parents react with joy and pride as they see the product in the store.
Structure
- 1Founder walks with parents through Costco
- 2They search for the product on the shelves
- 3They find the product and react with excitement
- 4Parents pose with the product
Product placement
The founder's brand, Aussie Bites, is shown on the Costco shelf and held by the parents.
On-screen text
Original caption
The best part of my founders journey #costco #costcofinds #costcotiktok #startup #SmallBusiness #protein #bestdayever #costcohaul #launch
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