Here's how to pitch the seller on Seller Financing

@moneyhoneyrachel

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Seller Financing: The Pitch

Why it worked

The video effectively breaks down a complex financial concept (seller financing) into easily digestible benefits for the target audience (sellers). It uses a clear, numbered list format and a direct, engaging tone to present the information, making it highly shareable and informative.

Summary

The video explains the benefits of seller financing for sellers, framing it as a win-win solution. It highlights how sellers can maintain an income stream, make the sale passive, spread out capital gains tax consequences, and reduce risk by having the option to foreclose.

Structure

1Introduction to seller financing
2Benefit 1: Keep your income stream
3Benefit 2: Make it passive
4Benefit 3: Spread out cap gains
5

Original caption

👉Here’s how to pitch a seller on Seller Financing #sellerfinancing #creativefinancing #analyzingdeals

More from @moneyhoneyrachel

Product placement

The video is about "Seller Financing: The Pitch", which is presented as a course or guide offered by "moneyhoneyrachel.com". The presenter explains the benefits of seller financing, implying this is the core content of the pitch.

Call to action

So seller, what do you think? Would you be open to seller financing with 10% down?

On-screen text

HERE'S HOW TO PITCH THE SELLER ON SELLER FINANCING. @moneyhoneyrachel Seller Financing: The Pitch #1: Keep Your Income Stream #2: Make it Passive #3: Spread out Cap Gains #4: Low Risk Go to moneyhoneyrachel.com/links to download the cheat sheet. FIRST OF ALL, AS AN INVESTOR, YOU'RE ALREADY USED TO HAVING AN INCOME STREAM. YOU CAN NOW KEEP THAT INCOME STREAM BY COLLECTING PAYMENTS FROM ME. SECOND, THIS IS NOW PASSIVE FOR YOU. #2: Make it Passive #3: Spread out Cap Gains THIRD, YOU MIGHT BE FACING CAPITAL GAINS TAX CONSEQUENCES WITH SELLER FINANCING, WE CAN REPORT THIS AS AN INSTALLMENT SALE AND NOW SPREAD THE TAX CONSEQUENCES OUT OVER MANY, MANY YEARS, AND FINALLY, THIS IS RELATIVELY SAFE FOR YOU. #4: Low Risk IF I DEFAULT ON MY PAYMENTS, YOU CAN JUST FORECLOSE THE PROPERTY BACK AND KEEP ALL OF THE PAYMENT I'VE MADE. SO SELLER, WHAT DO YOU THINK? ✨ Do we have a deal? ✨ WOULD YOU BE OPEN TO SELLER FINANCING WITH 10% DOWN?

Transcript

Here's how to pitch the seller on Seller Financing. Hi seller, I would love to make an offer on your property. I'm not sure if you've heard of seller financing, but I'd like to propose something that I think could be a win-win and in fact, solve a lot of the problems that you could be facing selling this property. First of all, as an investor, you're already used to having an income stream. You can now keep that income stream by collecting mortgage payments from me. Second, this is now passive for you. You're no longer a landlord. You're now a lender. It's totally hands off. Third, you might be facing capital gains tax consequences on the sale of this property. With seller financing, we can report this as an installment sale and now spread the tax consequences out over many, many years. And finally, this is relatively safe for you. If I default on my payments, you can just foreclose the property back and keep all of the payments I've already made. So seller, what do you think? Would you be open to seller financing with 10% down?