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Cover FX
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3.5Talking Head
Hook
The Worst Influencer Ads
@kiramackenz
33.3K followers · usually 10.2K views a post
Views
35.2K
Likes
575
Comments
30
Shares
54
Selling · Other Product
Why it worked
The video likely resonated because it tapped into a common frustration with inauthentic influencer marketing and offered concrete advice with a relatable example, encouraging viewers to engage with the discussed content.
Summary
The creator discusses what makes for effective influencer marketing, highlighting a campaign by Cover FX as an example of organic product placement. They argue that brands should trust creators to leverage their own magic and that controversial content can be highly engaging.
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Transcript, structure and on-screen text
6 beats, a 200-word transcript and 30 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
a masterclass @Gemmaalster 🤌🏼
More from @kiramackenz
Their other posts in the index, biggest breakout first.
