Overshot — find the TikToks breaking out, and what they're selling

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I swear I will stop talking about Hailey Bieber after this.

@kiramackenz

33.3K followers · usually 10.2K views a post

Views

89.4K

Likes

3.4K

Comments

135

Selling · SaaS › Other SaaS

Rhode

Why it worked

The video leverages the popularity of Hailey Bieber and the recent news of Elf Cosmetics acquiring Naturium. By framing the information as a 'missed sign' and a 'shower combo' recommendation, it taps into celebrity endorsements and consumer interest in beauty news.

Summary

The creator discusses Hailey Bieber's past recommendations of a body butter and how it relates to a recent acquisition by Elf Cosmetics. The video suggests that this product was a key indicator of the acquisition, which the creator feels they missed.

Structure

1Introduction to the topic of Hailey Bieber
2Mention of Hailey Bieber's past product recommendations
3Connection to a specific product (body butter)
4Revelation of the product's origin and its relation to Elf Cosmetics
5Reflection on missing the initial signs of the acquisition

Product placement

The video mentions and shows the "Naturium The Glow Getter Multi-Oil Body Butter" and discusses its connection to Elf Cosmetics' acquisition of the brand. It also references Hailey Bieber's use of the product.

On-screen text

Hailey Bieber left us hints I've been using this since I was pregnant and I've probably gone through 15 jars of it at this point. and the tea was piping FRAGRANCE NOTES: TOP: BERGAMOT, GREEN MID: VANILLA, HELIOTROPE DRY: PERU BALSAM, AMBER, MUSK, TONKA BEAN IG: perfumerism affordable DRUGSTORE products is crazy #haileybieber #shower... more Search • hailey bieber shower routine which obviously made its rounds on social... BOF E.l.f. Acquires Naturium in $355 Million Bet on Skin Care The purchase of the high-growth indie label marks the company's first M&A deal since 2020. With the acquisition of Naturium, E.l.f. pushes further into skin care, doubling its presence in the category to 18 percent of sales. go to body combo. This was the first sign that it was going to be Elf and we missed it.