Product placement
Rhode: acts - it is a beauty brand whose sales figures and product innovation are discussed. Removing it would change the video's topic. Sephora: acts - it is a retailer where Rhode products are sold, and its distribution strategy is discussed. Removing it would change the video's topic. e.l.f. Beauty, Inc. (ELF): acts - it is a beauty brand whose CEO is interviewed and whose business strategy is discussed. Removing it would change the video's topic. Seeking Alpha: appears - it is a financial news website where the transcript of the e.l.f. interview is published. Removing it would not change the video's topic.