wtF did I just do?!

@kiramackenz

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SoundTikTok sound · original sound - kiramackenz

Promoted product

SET Active

Why it worked

The video uses a relatable narrative of career change and personal growth, combined with a surprising announcement about a new role at a favored brand. The creator's direct address and request for audience engagement foster a sense of community and encourage interaction.

Summary

A 31-year-old woman shares her career transition from growth equity to becoming the Chief Brand Officer of SET Active, a brand she admires. She explains that while she will continue investing, her focus will shift to marketing and brand-building for SET Active.

Structure

1Career change at 31 after selling two companies
2Transition from growth equity to brand side
3Taking on Chief Brand Officer role at SET Active
4Continued involvement in investing
5Shift in focus to marketing and brand-building
6Request for audience input on content

Product placement

The creator announces she has become the Chief Brand Officer of SET Active, a brand she admires.

Call to action

Original caption

life is wild @setactive #careeradvice #investor #angelinvesting #career #brandstrategy #cmo #setactive

More from @kiramackenz

On-screen text

wtF did I just do?! I'm 31 years old and I'm already on my second career after selling two companies I basically transitioned into growth equity I was working for Aaron Rodgers growth equity firm investing in consumer brands I loved my job but had this nagging feeling that I just had to go back to the brand side sooner or later fast forward to maternity leave because yes is the perfect time to decide to blow up your entire life I got this insane opportunity to join literally one of my favorite brands as its Chief Brand Officer I'm not gonna say no So I did it I'm still investing as an angel and as an LP but my day to day looks a little bit different than it used to so I figured it was about time to reintroduce myself not only as a consumer investor but also as the chief brand officer of SET Active we're still gonna talk investing we're still gonna talk fundraising but we are gonna talk more marketing and brand-building that said I have a request please tell me what you would like to see and ask questions in the comment section I wanna give you guys

Transcript

I literally just blew up my life. I'm 31 years old and I'm already on my second career after selling two companies. I basically transitioned into growth equity. I was working for Aaron Rodgers' growth equity firm investing in consumer brands. I loved my job but had this nagging feeling that I just had to go back to the brand side sooner or later. Fast forward to maternity leave, because yes, having a baby is the perfect time to decide to blow up your entire life. I got this insane opportunity to join literally one of my favorite brands as its Chief Brand Officer. I'm not gonna say no. So I did it. I'm still investing as an angel and as an LP, but my day-to-day looks a little bit different than it used to. So I figured it was about time to reintroduce myself, not only as a consumer investor, but also as the Chief Brand Officer of SET Active. We're still gonna talk investing, we're still gonna talk fundraising, but we are gonna talk more marketing and brand-building. That said, I have a request. Please tell me what you would like to see and ask questions in the comment section. I wanna give you guys