3 OF THE BEST B2B BRANDS ON SOCIAL MEDIA

@coldestjoel

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Selling · SaaS › Finance Software

Rampseen in 5 videos →ramp.com ↗

Why it worked

The video effectively uses a native mention strategy by showcasing successful B2B brands and their creative social media approaches. It debunks the myth that B2B is boring by providing concrete examples and engaging content, making it relatable and informative for viewers interested in marketing strategies.

Summary

This video highlights three B2B brands (Ramp, GoDaddy, and Blackstone) that are excelling on social media by using creative and engaging content strategies. It showcases how they leverage humor, relatable skits, and niche content to connect with their audience, debunking the myth that B2B marketing is boring.

Structure

1Introduction to the topic: 3 B2B brands winning on social media.
2Brand 1: Ramp - finance company using comedic skits and recurring characters.
3Brand 2: GoDaddy - using two strategic TikTok accounts, one corporate, one unhinged.
4Brand 3: Blackstone - investment company using employee-generated content and a 'Between Meetings' series.
5Conclusion: B2B marketing is still human and these brands understand that.

Original caption

3 B2B brands who are winning on social media (from a strategist for global brands) 📲 1. @Ramp 2. @GoDaddyHQ @godaddy 3. Blackstone - Instagram #socialmedia #creativemarketing #socialmediamarketing #marketing #socialmediastrategy

More from @coldestjoel

Their other posts in the index, biggest breakout first.

Product placement

Ramp (finance company) is presented as the first example of a successful B2B brand on social media, with its TikTok profile and marketing content shown. GoDaddy is presented as the second example, with its two TikTok accounts highlighted. Blackstone is presented as the third example, with its Instagram profile and 'Between Meetings' series featured.

Call to action

Drop a comment and follow along for more creative insights.

On-screen text

3 OF THE BEST B2B BRANDS ON SOCIAL MEDIA *from a strategist* 3 B2B brands who are killing it on socials 1 RAMP Ramp is a finance company 2 GoDaddy GoDaddy has two separate TikTok accounts which might seem pointless, but it's strategic. One that feels corporate and polished and another more unhinged tailored to that Gen Z audience. They use one page as a scrapbook and the other as a magazine. This is how big brands go niche without watering themselves down. 3 Blackstone Blackstone Which is interesting because most brands just force the intern to do it. But instead they have a series called Between Meetings, filmed like Vogue's 74 Questions where the audience gets to follow decision-makers day to day. They aren't forcing the bosses to lip sync TikTok trends. These brands understand that just because it's B2B, it is still human. I get hundreds of DMs asking about the best brands on social and something exciting is launching. Which category do you want next? Drop a comment and follow along for more creative insights. @coldestjoel

Transcript

3 B2B brands who are killing it on socials because the biggest lie is: "B2B is boring." 1 RAMP Ramp is a finance company blowing up with these comedic, episodic in real life skits. They have recurring characters. It's a corporate finance product, but they lean into niche office humour with comments like this. Unexpected partnerships that just make sense. CORPORATE FINANCE MEETS THE CAREER LADDER They all got career ladder series with their bold mascots. Brooklyn Coffee Shop. and give me a Ramp card for corporate expenses. They understand internet culture and what gets shared in group chats. 2 GoDaddy GoDaddy has two separate TikTok accounts, which might seem pointless, but it's strategic. One that feels corporate and polished and another more unhinged tailored to that Gen Z audience. They use one page as a scrapbook and the other as a magazine. This is how big brands go niche without watering themselves down. 3 Blackstone The investment company Blackstone does employee generated content with their senior leaders. Which is interesting because most brands just force the intern to do it. But instead they have a series called Between Meetings, filmed like Vogue's 74 Questions where the audience gets to follow decision-makers day to day. They aren't forcing the bosses to lip sync TikTok trends. These brands understand that just because it's B2B, it is still human. I get hundreds of DMs asking about the best brands on social and something exciting is launching. Which category do you want next? Drop a comment and follow along for more creative insights.