I SAW A PROBLEM

@mashstatic

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SoundTikTok sound · Walking Around - Instrumental Version

Promoted product

VERFYD

Why it worked

The video leverages the 'founder journey' narrative, combining personal struggle with a relatable critique of modern social media to build anticipation for a new product.

Summary

The creator explains her motivation for building a new social media app called VERFYD to address the lack of genuine connection in the current generation. She highlights that the app prioritizes people over content and is now available on the App Store as an invite-only platform.

Structure

1Identify a societal problem
2Introduce the solution app
3Explain the personal effort behind the build
4Contrast with current social media
5Announce app availability and invite-only status

Product placement

The app VERFYD is the central subject, shown on a smartphone screen and discussed as the creator's project.

Original caption

Its finally there #Tech #instagram #womenintech #coding #softwareengineer #techtok #instagramtips #socialmedia #newapp

More from @mashstatic

Call to action

If you want an invite

On-screen text

I SAW A PROBLEM in our society that I wanted to solve #XUPERDRAUE I worked almost every single day on VERFYD no matter how I felt I mean I still work in big tech so my job is already exhausting I saw a problem in our society that I wanted to solve which is the current generation and their lack of connection as a GenZ I can say that social media nowadays is just marketing media and that's it I mean I use it for that reason we don't have an app like MySpace so I thought I would create one where people come first & content comes last and it's finally available on the App Store also I made an invite only so if you want an invite

Transcript

I saw a problem in our society that I wanted to solve and it's finally available. Most of you guys know that I worked almost every single day on VERFYD no matter how I felt. I mean I still work in big tech so my job is already exhausting, but I saw a problem in our society that I wanted to solve which is the current generation and their lack of connection. As a GenZ I can say that social media nowadays is just marketing media and that's it. I mean I use it for that reason. We don't have an app like MySpace so I thought I would create one where people come first and content comes last and it's finally available on the App Store. Also I made an invite only so if you want an invite...