Hi. If you're reading this, I'm probably on a plane to Europe.

@vinmatano

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SoundTikTok sound · original sound - vinmatano

Promoted product

CreatorBuzzcreatorbuzz.com

2 videos

Why it worked

The video uses a relatable, humorous 'Gen Z' take on a standard corporate trope, making the brand mention feel like a natural part of the story rather than a forced advertisement.

Summary

A founder records a humorous out-of-office video message to explain his absence while traveling. He uses the video to subtly showcase his company, CreatorBuzz, as the email destination for inquiries.

Structure

1Founder introduces his out-of-office status
2Addresses the irony of traveling while starting a business
3Confirms he is going anyway
4Directs viewers to email him for business inquiries
5

Original caption

See ya on a week 👋 #corporate #corporatelife #ooo #outofoffice #genzlife #founder #buildinpublic

More from @vinmatano

Product placement

The company CreatorBuzz is shown in the email header and the browser tab throughout the video.

On-screen text

Out of Office Notice Gen Z founder set this as his out of office Hi. If you're reading this, I'm probably on a plane to Europe. Now, you might be thinking Vin, didn't you just start a business? Isn't this a bad time to travel? The answer is yes, it is. It is. But the truth is, I've had this trip planned since April, and I'm not cancelling. But if you do need to reach me, (don't) unfortunately, it's just me that works at the business, so you can send me an email and I will answer it as soon as I get back. BE BACK SOON

Transcript

Hi. If you're reading this, I'm probably on a plane to Europe. Now, you might be thinking, Vin, didn't you just start a business? Isn't this a bad time to travel? The answer is yes, it is. It is. But the truth is, I've had this trip planned since April, and I'm not cancelling. But if you do need to reach me, (don't) unfortunately, it's just me that works at the business, so you can send me an email and I will answer it as soon as I get back.