Is this person hated?

@vinmatano

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Selling · Mobile App

Headbands

https://bit.ly/hp-ttt3 ↗

Why it worked

The video uses a popular, relatable game format to create high-engagement, fast-paced content that naturally integrates the product without feeling like a traditional advertisement.

Summary

Two people play a game of Headbands where they try to guess the identity of a tech founder by asking yes or no questions. The video serves as a native promotion for the Headbands app by demonstrating gameplay.

Structure

1Setting up the game with headbands
2Asking questions about the mystery person
3Narrowing down the location and personal details
4Correctly guessing Elon Musk

Product placement

The Headbands app is the game being played throughout the video.

On-screen text

IS THIS PERSON HATED? DO THEY RUN A STARTUP? ARE THEY BASED IN THE STATES? AYAHUASCA? WOULD THEY BE OPEN TO THE IDEA? WOULD THEY PROMOTE RETURN TO OFFICE? ARE THEY BASED IN SF? SEATTLE? ARE THEY BASED IN NEW YORK? ARE THEY BASED IN TEXAS? DOES THIS PERSON HAVE 12 BABIES? IS IT ELON MUSK?

Original caption

Headbands tech edition #headbands #guesstheperson #Tech

More from @vinmatano

Their other posts in the index, biggest breakout first.

Transcript

Is this person hated? Yes. Do they run a startup? It was a startup at one point, but now it's a huge company. Are they based in the States? Yes. Ayahuasca? Ooh, that's a good one. Would they be open to the idea? Yes. Yes, let's go yes. Does this founder, would they, would they promote return to office? Hell yeah. They would be down for return to office. Oh yeah. Are they based in SF? They are not based in SF. Ooh, Seattle? No. Are they based in New York? No. Where the heck are they based? Are they based in Texas? Yes. Oh. Does this person have 12 babies? Yes. Is it Elon Musk? It's Elon Musk. Oh, nice.