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All breakouts
House of Lange
3.8Talking HeadResult / Flex hook
Hook
one of the greatest
@prodvctivities
10.8K followers · usually 979 views a post
Views
3.7K
Likes
109
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3
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Why it worked
The video taps into the relatable desire for a trusted service provider, specifically for a significant personal care service like hair styling. The creator's long-term relationship with her stylist and the visual transformation create a compelling narrative.
Summary
The creator visits House of Lange for a balayage hair treatment after not touching her hair for four years. She expresses trust in her stylist and is happy with the final result.
Structure
- 1Introduction to the feeling of having a go-to person
- 2Creator's history of not touching her hair
- 3Getting a balayage treatment
- 4Trust in her long-time stylist
- 5The final result of the hair transformation
Product placement
House of Lange HAIR DESIGN: ACTS - it is the salon where the creator gets her hair done. Removing it would change the location of the service. GOLDWELL: APPEARS - it is a logo on the creator's cape. Removing it would not change what happens in the video.
On-screen text
one of the greatest
feelings in the world
is having a go to person
for quality service
because I haven't done
anything to my hair
I've never had a balayage
naturally the only person I trust
is gonna be my go to girl
for the last eight years
she's giving me depth
she's giving me dimension
and man did this turn out
Original caption
the longest plan ive had in life was my hair plan (thats probably sad to a lot of people, and frankly i dont give a damn) 1. grew it out for 4 years, no dye, totally virgin 2. finally getting a balayage (non bleach… so i can execute part 3👀). did a mocha/mahogany color 3. *a secret* visit my girl Kiddo at House of Lange 📍Irvine Spectrum 💇♀️ #ochairstylist #orangecounty #irvine #hairstylist #balayage #warmbalayage
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