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3.8Talking HeadResult / Flex hookB2B
Hook
one of the greatest
@prodvctivities
10.8K followers · usually 979 views a post
Views
3.7K
Likes
109
Comments
3
Shares
1
Promoted product
House of Lange
Why it worked
The video taps into the relatable desire for a trusted service provider, specifically for a significant personal care service like hair styling. The creator's long-term relationship with her stylist and the visual transformation create a compelling narrative.
Summary
The creator visits House of Lange for a balayage hair treatment after not touching her hair for four years. She expresses trust in her stylist and is happy with the final result.
Structure
- 1Introduction to the feeling of having a go-to person
- 2Creator's history of not touching her hair
- 3Getting a balayage treatment
- 4Trust in her long-time stylist
- 5The final result of the hair transformation
Product placement
Original caption
the longest plan ive had in life was my hair plan (thats probably sad to a lot of people, and frankly i dont give a damn) 1. grew it out for 4 years, no dye, totally virgin 2. finally getting a balayage (non bleach… so i can execute part 3👀). did a mocha/mahogany color 3. *a secret* visit my girl Kiddo at House of Lange 📍Irvine Spectrum 💇♀️ #ochairstylist #orangecounty #irvine #hairstylist #balayage #warmbalayage
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