I always like to say you have to build the house before you

@melaniemhasson

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SoundTikTok sound · original sound - melaniemhasson

Promoted product

L'Oréal Professionnel Blond Studio

Discover the full range of Blond Studio products by L'Oréal Professionnel. Browse all Hair Colour products and benefit from Blond Studio expertise.

Why it worked

The video effectively demonstrates a popular hair coloring technique (balayage) with a focus on achieving a natural, seamless look. The use of specific products and clear explanations of the process, combined with a preview of the next steps, creates engagement and encourages viewers to follow along.

Summary

A hairstylist demonstrates a balayage technique using L'Oréal Professionnel Blond Studio products. The video highlights the importance of placement, over-direction, and teasing to achieve a seamless, low-maintenance hair color. The stylist also previews the next steps involving root melts and gloss.

Structure

1Applying lightener with L'Oréal Blond Studio
2Explaining placement and technique for seamless color
3Demonstrating teasing and over-direction
4

Original caption

You have to build the house before you paint it 🏠 I used @L’Oréal Professionnel tudio 9 for the lift over the base we customized in the previous part. It only had to process for about a half hour to get to this perfect golden color. Placement is KEY when you’re trying to get a seamless, low maintenance color. I used a ton of over direction, heavy teasing and strategic pops of brightness to give @Clau lynn the most seamless, customized color. Curious about the overall tone? Stay tuned for the next part where I’ll break that down 🙂‍↕️

More from @melaniemhasson

Product placement

L'Oréal Professionnel Blond Studio 9 (acts: hair lightener, used to lift client's hair color; removing it would change the video's outcome) L'Oréal Professionnel Blond Studio 20 (acts: developer, used with hair lightener; removing it would change the video's outcome) L'Oréal Professionnel (appears: logo on product packaging; removing it would not change the video's outcome) Redken (appears: logo on creator's bio; removing it would not change the video's outcome)

Call to action

Like and follow along for the next part where I'm going to be formulating and applying her root melts and her overall gloss

On-screen text

@L’Oréal Professionnel #LorealProPartner

Transcript

I always like to say you have to build the house before you paint it. I used L'Oréal Professionnel Studio 9 for the lift over the base we customized in the previous part. It only had to process for about a half hour to get to this perfect golden color. Placement is key when you're trying to get a seamless, low maintenance color. I used a ton of over direction, heavy teasing and strategic pops of brightness to give her the most seamless, customized color. Curious about the overall tone? Stay tuned for the next part where I'm going to be formulating and applying her root melts and her overall gloss. Let's take one more moment for the raw lift and I'll see you in the next part. There are no foil lines and I build the foils in a very specific way, so they're a little bit brighter towards the face and it gets more spread out towards the back. But everything is still connected. Look at that beautiful finish. Before I start glossing her, I like to look at her placement as a whole, just to see where I need to add different kinds of transitions. Like and follow along for the next part where I'm going to be formulating and applying her root melts and her overall gloss. Let's take one more moment for the raw lift and I'll see you in the next part.