DON'T IGNORE THIS INSTAGRAM UPDATE (TURN THIS ON, NOW)

@ricoincarnati

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SoundTikTok sound · original sound - ricoincarnati

Why it worked

The video provides high-utility, actionable information about a brand-new feature from a major platform, which naturally encourages viewers to save and share the content.

Summary

The creator explains a new Instagram feature that uses Meta AI to automatically translate, dub, and lip-sync video content into multiple languages. He provides a step-by-step tutorial on how to enable these settings within the app to increase reach.

Structure

1Hook about a major Instagram update
2Explanation of the new Meta AI translation feature
3Clip of Adam Mosseri demonstrating the feature
4Step-by-step tutorial on enabling the settings
5Closing encouragement to share the tip

Call to action

share this with someone who needs to see this update

On-screen text

DON'T IGNORE THIS INSTAGRAM UPDATE (TURN THIS ON, NOW) but make sure Adam Mosseri the CEO TRANSLATE DUB LIP SYNC ENGLISH HINDI PORTUGUESE SPANISH Insane more options Translate voices with Meta AI Reach viewers in more languages allow translations include lip-syncing Translate to 4 approve translations

Original caption

This Instagram Update is BIG. #instagram #instagramupdate #meta #contentmarketing #socialmedia

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Transcript

Instagram just dropped the update of 2025 and this is going to help you get way more reach and grow faster. But make sure you turn this setting on before you post your next reel. Adam Mosseri, the CEO of Instagram, posted a video yesterday showing that Meta AI can now translate, dub, and lip sync your reels between English, Hindi, Portuguese, and Spanish. I mean, just watch this yourself. Today we're announcing that we're expanding our translations to more languages. Insane. That means one video can speak to huge markets without any extra work. But before you post your next reel, turn this on. Tap the plus sign at the top right and go to post a reel. Scroll down to more options and make sure you turn on translate voices with Meta AI. Then this pop up will happen and hit allow translations. And make sure you have include lip syncing turned on as well so your lips match the translated audio. And now you're all set. Hope this helped and share this with someone who needs to see this update because this is big.