As a bootstrapped founder, there's one thing I regret not caring about sooner, and that's unnecessary fees that eat into my profits.

@secondbest_2

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Airwallexairwallex.com

Airwallex AI agents consolidate business accounts, transfers, cards, expenses, payments, and billing with $0 ACH and market-leading FX.

7 videos7 creators

Why it worked

The video uses a relatable 'founder's regret' hook to address a common pain point (hidden fees) and positions the product as the logical, data-backed solution.

Summary

The creator explains how she lost money on international transaction fees as a bootstrapped founder and introduces Airwallex as a solution. She highlights the benefits of using Airwallex corporate cards, including zero international fees and 2% cash back.

Structure

1Identify the problem of unnecessary business fees
2Share personal experience with standard corporate cards
3Introduce Airwallex as the solution

Original caption

Protecting your margins matter way earlier than you think, especially for bootstrapped founders. Airwallex is a global payments and financial platform for businesses, built for companies looking to manage their business account, payments, currencies, cards, expenses and billing in one place. Their corporate card currently offers 2% flat cashback on every eligible transaction, with no caps, no tiers and no merchant exclusions 💸✨ @airwallex #smallbusinessowner #businesscards #startups #airwallexpartner

More from @secondbest_2

Product placement

The creator discusses and shows the Airwallex platform and its corporate card features throughout the video.

Call to action

Get a business cashback card

On-screen text

building my business to be global from day one As a bootstrapped founder, there's one thing I regret not caring about sooner, unnecessary fees that eat into my profits When I first launched my sunscreen brand, I was keeping a close eye on our business expenses I put everything on a standard corporate card, from samples to packaging to subscriptions and travel What I didn't realize was that when those charges happen across borders, the wrong corporate card was quietly chipping away at my margins through FX fees and international transaction fees Which is why I've been looking at Airwallex AIRWALLEX CORPORATE CARDS Earn 2% cashback with multi-currency corporate cards Issue company debit cards in seconds. Spend globally with zero FX fees and real- time control. Trusted by finance teams — business prepaid cards only Get started Airwallex is a global payments and financial platform Trusted by over 200,000 businesses worldwide THE BEST BUSINESS CASHBACK CARD Earn as You Spend for businesses and their corporate cards are built for international spend No International Fees Eliminate standard 3% foreign transaction fees and other hidden banking charges. Immediate Deployment Reinvest your cash rewards immediately into procurement, marketing, or overhead. 2% Cashback Earn 2% cashback on digital ads, software subscriptions, travel, and everyday business expenses. Get a business cashback card CARD REWARDS, COMPARED How 2% cashback compares ✅ No international transaction fees ✅ No FX fees ✅ No hidden charges It's a pretty big deal because other corporate cards can charge up to 3 to 5% for international transactions Right now, Airwallex is offering 2% cashback on every eligible transaction with no caps, no tiers, no merchant exclusions. So the math is pretty simple Instead of paying extra fees on international spend, you can actually earn cash back on the purchases that your business is already making.

Transcript

As a bootstrapped founder, there's one thing I regret not caring about sooner, and that's unnecessary fees that eat into my profits. When I first launched my sunscreen brand, I was keeping a close eye on our business expenses. I put everything on a standard corporate card, from samples to packaging to subscriptions and travel. What I didn't realize was that when those charges happen across borders, the wrong corporate card was quietly chipping away at my margins through FX fees and international transaction fees. Which is why I've been looking at Airwallex. Airwallex is a global payments and financial platform for businesses. And their corporate cards are built for international spend. That means zero international transaction fees, FX fees, or hidden charges. It's a pretty big deal because other corporate cards can charge up to 3 to 5% for international transactions. Right now, Airwallex is offering flat 2% cash back on every eligible transaction with no caps, no tiers, no merchant exclusions. So the math is pretty simple. Instead of paying extra fees on international spend, you can actually earn cash back on the purchases that your business is already making.