If you ever find a friend in their 30s who suddenly out of nowhere expresses interest in getting a master's degree online, check in on that person.

@ryanjamesahern

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Why it worked

The video uses a relatable, humorous observation about a common mid-life crisis behavior, which encourages high engagement through comments and shares from people who feel seen.

Summary

A man gives humorous advice to check on friends in their 30s who suddenly decide to pursue an online master's degree. He suggests that such a decision is a sign of personal struggle.

Structure

1Identify the target group
2State the unexpected behavior
3Provide the advice
4Explain the underlying reason

On-screen text

IF YOU HAVE A FRIEND IN THEIR 30S WHO SUDDENLY OUT OF NOWHERE EXPRESSES INTEREST IN GETTING A MASTER'S DEGREE ONLINE, CHECK IN ON THAT PERSON. I PROMISE YOU, THEY'RE HANGING ON BY A THREAD.

Transcript

If you ever find a friend in their 30s who suddenly out of nowhere expresses interest in getting a master's degree online, check in on that person. I promise you, they're hanging on by a thread.