hi i'm Kemi

@kemibxo

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SoundTikTok sound · Tropical Haze

Promoted product

KEMshopkembeauty.com

7 videos

Why it worked

The video uses a personal and emotional narrative about closing a business to rebrand and relaunch, combined with a significant discount, to create urgency and encourage customer engagement.

Summary

The creator announces they are closing their 7-year-old beauty business, KEM Beauty, temporarily for two months to reset, restrategize, innovate, and expand. They are offering up to 70% off all products until May 28th, encouraging customers to stock up before the closure.

Structure

1Announcing the closure of a 7-year-old beauty business
2Reflecting on the business's growth and initial vision
3Explaining the need for a temporary closure to restrategize
4Announcing a 70% off sale and encouraging customers to stock up

Original caption

Why I’m Closing KEM @KEM Shop #Kembeauty #business #sale #beauty #skincare

More from @kemibxo

Product placement

The video promotes KEM Beauty products, showing inventory and the creator discussing the business.

Call to action

Stock up on all your KEM products up to 70% off until May 28th.

On-screen text

hi i'm Kemi and this year I'm closing my 7 year old beauty business seven years ago when I was literally just a baby girl I started KEM because I wanted to provide products that were reliable and I was determined to create products that actually made a difference to your everyday beauty routine products that actually made a difference and we've grown to unimaginable heights since then if you had told me seven years ago this is where I'd be right now I would say you're absolutely lying well actually I wouldn't I wouldn't think deep down I knew this crazy idea was going to work and that there would be thousands of like minded people in the community who loved us because of our community spirit and because of our product a lot's changed since then my life and the business has grown and we have so much more to achieve but an issue we've been finding time and time again over the past 18 months is that the strategies processes and even outlook that we have for KEM today where reactionary measures built to sustain the kem of 4 - 5 years ago in simple terms the shoe that we created doesn't fit anymore now it's time to level up and size up so that we can truly hit the milestones that we have planned for the next five years so we're closing will be at temporary for two months we're closing to reset restrategize innovate and expand all of this can't be done while we're doing the daily business operations our pores also known as deep focus starts on may the 28th so to make up for it every Wednesday until may the 28th you can stock up on all your kem products up to 70% off that includes today as well we can't wait to show you all that we have planned and come back bigger better and stronger

Transcript

hi i'm Kemi and this year I'm closing my 7 year old beauty business seven years ago when I was literally just a baby girl I started KEM because I wanted to provide products that were reliable and I was determined to create products that actually made a difference to your everyday beauty routine products that actually made a difference and we've grown to unimaginable heights since then if you had told me seven years ago this is where I'd be right now I would say you're absolutely lying well actually I wouldn't I wouldn't think deep down I knew this crazy idea was going to work and that there would be thousands of like minded people in the community who loved us because of our community spirit and because of our product a lot's changed since then my life and the business has grown and we have so much more to achieve but an issue we've been finding time and time again over the past 18 months is that the strategies processes and even outlook that we have for KEM today where reactionary measures built to sustain the kem of 4 - 5 years ago in simple terms the shoe that we created doesn't fit anymore now it's time to level up and size up so that we can truly hit the milestones that we have planned for the next five years so we're closing will be at temporary for two months we're closing to reset restrategize innovate and expand all of this can't be done while we're doing the daily business operations our pores also known as deep focus starts on may the 28th so to make up for it every Wednesday until may the 28th you can stock up on all your kem products up to 70% off that includes today as well we can't wait to show you all that we have planned and come back bigger better and stronger