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All breakouts
Ayoka Designs
5.4Talking HeadStory Open hook
Hook
Wearing my mums fashion brand to church and taking hundreds of videos for her because she sews the most gorgeous bubus and gave up her fashion dream to focus on raising us 35 years ago
@kemibxo
20.3K followers · usually 4.1K views a post
Views
21.9K
Likes
3.8K
Comments
50
Shares
68
Selling · Ecom Product
Why it worked
The video taps into themes of family support and honoring a parent's dreams, which resonates emotionally with viewers. The creator's personal connection to the brand and the visually appealing product create an authentic and compelling promotion.
Summary
The creator is wearing a dress from her mother's fashion brand, Ayoka Designs, and is promoting it. She shares that her mother gave up her fashion dreams to raise her children and is now supporting her mother's dream by showcasing her designs.
Structure
- 1Introduction and outfit showcase
- 2Explanation of the brand's origin and mother's sacrifice
- 3Call to support the brand
Product placement
The creator is wearing a dress from her mother's fashion brand, Ayoka Designs, and mentions the brand's Instagram handle.
Call to action
Support my mums dream @ayoka.designs on instagram
On-screen text
Mum you are who you think you are ♥️🫶🏾 Support my mums dream @ayoka.designs on instagram 🫶🏾 #fashionbrand #bubu #nigerianfashionbrand #naija #nigerianfashion
Original caption
Mum you are who you think you are ♥️🫶🏾 Support my mums dream @ayoka.designs on instagram 🫶🏾 #fashionbrand #bubu #nigerianfashionbrand #naija #nigerianfashion
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