HI I'M SHREYA

@prasjain

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SoundTikTok sound · original sound - prasjain

Promoted product

Modern Mangal

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Why it worked

The video combines a personal story with a unique product offering (modern mangalsutras with blockchain integration), appealing to cultural identity and technological innovation. The founder's passion and clear explanation of the product's value proposition, along with the integration of a relatable daily habit (coffee), likely contributed to its engagement.

Summary

The founder of Modern Mangal, a jewelry company specializing in modern mangalsutras, explains the cultural significance of the mangalsutra and how her company offers customizable designs. She also discusses the use of blockchain technology to create non-tradeable NFTs for purchases, which serve as a digital legacy, and highlights the company's commitment to charity.

Structure

1Introduction of the founder and her company, Modern Mangal.
2Explanation of what a mangalsutra is and its traditional significance.
3The founder's personal story of starting the company due to a lack of modern options.
4

Original caption

Her Hustle & Coffee — Episode 39 Meet @shreya, the founder of @Modern Mangal - revolutionizing mangalsutras (a wedding necklace in south asian cultures). 📍 ad:hoc (13 christopher street) #femalefounder #newyork #nyc #business #crypto #blockchain #engagement #wedding #southasian #SmallBusiness

More from @prasjain

Product placement

Modern Mangal jewelry is shown and discussed throughout the video. The founder explains the customization options and the use of blockchain technology for purchases, creating NFTs that act as a digital legacy.

Call to action

Follow to see who I take to Coffee Project next

On-screen text

HI I'M SHREYA I'M THE FOUNDER OF WE ARE A FINE THAT'S FOCUSED ON JEWELRY COMPANY THAT'S FOCUSED ON MODERN MANGAL SO FOR PEOPLE WHAT IS A A MANGALSUTRA IS A WEDDING NECKLACE TRADITIONALLY IT'S GIVEN TO YOU BY YOUR HUSBAND'S FAMILY WHY DID YOU START IMPORTANT TO YOU MODERN MANGAL ACTUALLY STARTED AS AN ACCIDENT GETTING MARRIED FOR A MANGALSUTRA EVERYTHING THAT I SAW WAS VERY YELLOW GOLD FIND ANYTHING VERY AUTHENTIC TO WHO I WAS TELL ME A LITTLE BIT ABOUT WHAT DESIGNS YOU OFFER ON OUR SITE RIGHT NOW WE OFFER A VARIETY OF DIFFERENT DESIGNS FROM A ROUND DIAMOND TO AN OVAL DIAMOND TO A MARQUIS DIAMOND YOU CAN GET WITH A VARIETY OF DIFFERENT CHAINS THERE'S ABOUT 100 COMBINATIONS THAT'S AWESOME YOUR SHORT TERM GOALS GOAL IS TO GET BRAND AWARENESS IN THE LONG TERM IT'S REALLY TO TURN MODERN MANGAL MILESTONE JEWELRY COMPANY YOUR PIECES ARE BLOCKCHAIN CAN YOU TELL I COME FROM A CRYPTO AND BACKGROUND USING THE BLOCKCHAIN TECHNOLOGY WITH OUR JEWELRY IMPORTANT TO ME MEANS IS YOU WOULD BE ABLE TO SUBMIT A PHOTO OF SAY THAT TURNS INTO YOUR OWN NON-TRADEABLE NFT THAT HOUSES ALL OF THE INFORMATION OF YOUR PURCHASE INCLUDING THE DIAMOND CERTIFICATE THE GOLD IS COMING FROM ACTS LIKE A DIGITAL LEGACY WHAT DOES SUCCESS MEAN TO YOU THE ABILITY TO THE COMMUNITY THE JOY OF RECEIVING SOMETHING IS ONLY MATCHED BY BEING ABLE TO GIVE BACK EVEN MORE 5% OF ALL OF GO TO CHARITY SO IT'S CALLED SRLC AND THEY HAVE TEN-CARE PROGRAM WHAT IS ONE HAS CHANGED YOUR LIFE IN THE MORNING REALLY TEND TO BODY AND SOUL TEND TO THE REST RESPONSIBILITIES TO SOLIDCORE I'LL DO MY MEDITATION AND JOURNALING RATE THIS COFFEE WHAT WOULD HONESTLY, AND WHAT IS I'VE HALF COFFEE SHOP COFFEE PROJECT IS PRETTY GOOD WHO I TAKE TO COFFEE PROJECT NEXT CHEERS

Transcript

HI I'M SHREYA I'M THE FOUNDER OF WE ARE A FINE THAT'S FOCUSED ON JEWELRY COMPANY THAT'S FOCUSED ON MODERN MANGAL SO FOR PEOPLE WHAT IS A A MANGALSUTRA IS A WEDDING NECKLACE TRADITIONALLY IT'S GIVEN TO YOU BY YOUR HUSBAND'S FAMILY WHY DID YOU START IMPORTANT TO YOU MODERN MANGAL ACTUALLY STARTED AS AN ACCIDENT GETTING MARRIED FOR A MANGALSUTRA EVERYTHING THAT I SAW WAS VERY YELLOW GOLD FIND ANYTHING VERY AUTHENTIC TO WHO I WAS TELL ME A LITTLE BIT ABOUT WHAT DESIGNS YOU OFFER ON OUR SITE RIGHT NOW WE OFFER A VARIETY OF DIFFERENT DESIGNS FROM A ROUND DIAMOND TO AN OVAL DIAMOND TO A MARQUIS DIAMOND YOU CAN GET WITH A VARIETY OF DIFFERENT CHAINS THERE'S ABOUT 100 COMBINATIONS THAT'S AWESOME YOUR SHORT TERM GOALS GOAL IS TO GET BRAND AWARENESS IN THE LONG TERM IT'S REALLY TO TURN MODERN MANGAL MILESTONE JEWELRY COMPANY YOUR PIECES ARE BLOCKCHAIN CAN YOU TELL I COME FROM A CRYPTO AND BACKGROUND USING THE BLOCKCHAIN TECHNOLOGY WITH OUR JEWELRY IMPORTANT TO ME MEANS IS YOU WOULD BE ABLE TO SUBMIT A PHOTO OF SAY THAT TURNS INTO YOUR OWN NON-TRADEABLE NFT THAT HOUSES ALL OF THE INFORMATION OF YOUR PURCHASE INCLUDING THE DIAMOND CERTIFICATE THE GOLD IS COMING FROM ACTS LIKE A DIGITAL LEGACY WHAT DOES SUCCESS MEAN TO YOU THE ABILITY TO THE COMMUNITY THE JOY OF RECEIVING SOMETHING IS ONLY MATCHED BY BEING ABLE TO GIVE BACK EVEN MORE 5% OF ALL OF GO TO CHARITY SO IT'S CALLED SRLC AND THEY HAVE TEN-CARE PROGRAM WHAT IS ONE HAS CHANGED YOUR LIFE IN THE MORNING REALLY TEND TO BODY AND SOUL TEND TO THE REST RESPONSIBILITIES TO SOLIDCORE I'LL DO MY MEDITATION AND JOURNALING RATE THIS COFFEE WHAT WOULD HONESTLY, AND WHAT IS I'VE HALF COFFEE SHOP COFFEE PROJECT IS PRETTY GOOD WHO I TAKE TO COFFEE PROJECT NEXT CHEERS