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35.3Talking HeadSocial Proof hookB2B
Hook
Ada aplikasi yang disukai oleh para bos, tapi ditakutin oleh karyawan.
@mrongdedy
767.8K followers · usually 2.6K views a post
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Why it worked
The video uses a provocative hook that taps into the common workplace tension between bosses and employees, positioning the product as a 'secret weapon' for management.
Summary
The creator introduces a task management software called Kanal that allows managers to monitor their employees' tasks and performance. He explains how the tool works and highlights its benefits for business efficiency and profitability.
Structure
- 1Introduce the software as a tool bosses love and employees fear
- 2Explain the core functionality of task monitoring
- 3Show a screen demo of the interface
- 4Explain how it helps managers track team progress
- 5Highlight the business benefits of using the tool
- 6Provide the product name and website
Product placement
Original caption
Yang beneran kerja, akan suka kalo bos pake aplikasi ini. Ketahuan tuh yang underperforming. Ga cape kerja sendiri, yang lain ongkang-ongkang kaki. Makes sense ya. #ongdedy #ongdedybisnis #businesstips #makesense #tipsbisnis #bisnis #business #task #taskmanagement #kanal
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