Cluely is

@julian.stancioff.ai

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SoundTikTok sound · original sound - julian.stancioff.ai

Promoted product

Cluelycluely.ai

Join Cluely to build to new interaction layer of artificial intelligence. Cluely is a live meeting notetaker and AI that helps people win during calls — from students to professionals and sales reps. Explore open roles, our culture, and how we work.

17 videos9 creators

Why it worked

The creator's genuine surprise and admiration for the product's marketing strategy, coupled with the framing of the tool as a 'personal copilot' rather than just a 'cheating tool,' creates intrigue and highlights its advanced capabilities.

Summary

The creator expresses shock and admiration for the marketing strategy behind Cluely, an AI tool. They initially underestimated it but now realize its potential as a personal copilot, not just a cheating tool.

Structure

1Initial disbelief and shock at Cluely's effectiveness
2Realization of the marketing genius behind the product
3

Original caption

There’s way more to cluely than they are letting on. #cluely #ai

More from @julian.stancioff.ai

Product placement

The video features a person talking directly to the camera, discussing the AI tool "Cluely". The on-screen text throughout the video highlights key phrases about the product and the creator's reaction to it.

On-screen text

Cluely is f**king unbelievable I'm sitting here it is literally ten PM on a Tuesday night unbelievably shocked I've been following Cluely and I never tried it out and I am now realizing that these kids are marketing geniuses Cluely is way more than just a cheating tool I will admit I thought that there were issues with this product but I am now realizing that the product that they are marketing is not the product that they are shooting to create now that I've used Cluely for the first time I can tell you that it is more of a pilot than anything else and it literally feels like it's from the future I have a feeling that these kids are getting as much publicity as they possibly can marking this as a cheating tool saying that they were kicked out of Columbia for X y and Z reason this is just unbelievable marketing and I say that because these guys have a chance to create a personal copilot that works for so many different use cases

Transcript

Cluely is f**king unbelievable. I'm sitting here, it is literally ten PM on a Tuesday night, unbelievably shocked. I've been following Cluely for weeks and I never tried it out and I am now realizing that these kids are marketing geniuses. Cluely is way more than just a cheating tool. I will admit, I thought that there were issues with this product, but I am now realizing that the product that they are marketing is not the product that they are shooting to create. Now that I've used Cluely for the first time, I can tell you that it is more of a personal copilot than anything else. And it literally feels like it's from the future. I have a feeling that these kids are getting as much publicity as they possibly can marking this as a cheating tool, saying that they were kicked out of Columbia for X, Y and Z reason. This is just unbelievable marketing. And I say that because these guys have a chance to create a personal copilot that works for so many different use cases.