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Cluelyseen in 17 videos →
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5.2Talking HeadContrarian hook
Hook
BEARISH ON CLUELY'S MARKETING
@doubleemt
6.0K followers · usually 2.2K views a post
Views
11.1K
Likes
444
Comments
22
Shares
50
Selling · SaaS › Marketing Tool
Why it worked
The video likely resonated because it tapped into a common sentiment among founders and tech enthusiasts about the hype surrounding 'building in public' and the effectiveness of marketing strategies for new SaaS products. The direct comparison and critical analysis of a known entity like Cluely likely sparked engagement.
Summary
The creator is bearish on Cluely's marketing strategy, questioning its effectiveness despite significant views. They argue that 'building in public' is only beneficial for tech products with strong moats, as it can otherwise lead to copycats without a unique selling proposition.
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Transcript, structure and on-screen text
5 beats, a 225-word transcript and 55 lines of on-screen text — the parts you need to write your own version.
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Original caption
like obviously they’re the talk of the town but who are the townspeople and does it matter that they’re talking?? #cluely #techstartup #ycombinator #startupfounder #buildinpublic
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