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6.2Talking HeadProblem Callout hook
Hook
When you work in IT and a user's inbox is full since they kept every email they've ever received
@dannyfothree
3.3K followers · usually 10.3K views a post
Views
64.1K
Likes
1.6K
Comments
917
Shares
110
Why it worked
The video taps into a relatable frustration for anyone working in IT or tech support, using humor and exaggeration to highlight a common and often exasperating user behavior. The use of on-screen text reinforces the message and makes it easily digestible, contributing to its shareability.
Summary
The creator expresses disbelief at users who hoard tens of thousands of emails, often resulting in massive PST files and millions of folders. They question how these users find anything and why they keep every single email, suggesting that only important emails warrant long-term storage.
Structure
- 1Introduction to the IT support problem of full inboxes
- 2Describing the scale of the issue (20k+ emails, large files, many folders)
- 3Questioning the user's ability to find information
- 4Questioning the necessity of keeping every email
- 5Distinguishing between important and trivial emails
Product placement
Original caption
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