Inc. Meghan, Duchess of Sussex, Wore a Necklace From This Founder's Brand. Nearly $600,000 in Sales Followed.

Meghan, Duchess of Sussex, wore a necklace from this founder's brand. Nearly $600,000 in sales followed. Meghan, Duchess of Sussex, wore a necklace from a ten person jewelry company— and almost $600,000 in sales followed. My name is Georgia Fern and I'm a reporter at Inc. Melissa Clayton sent Meghan a personalized locket with a "H" on the front for Prince Harry and her children's initials. When Megan wore it publicly, the team moved fast. Their social content, on the inside, she engraved an A and an L for both of her kids initials, generated more than 1.9 million Instagram. $586,000 in revenue. During all the chaos, we were able to pull a few strings and restock that. But how did a stay-at-home mom build a brand ready for that moment? Clayton began hand-stamping jewelry after she wanted a necklace with her son's name on it. She built Tiny Tags around motherhood, rejected outside funding, and even said no to Target in 2017 because the business wasn't ready. Five years later, she called Target back. A 200 store trial expanded to 1,400 locations in under a year. Tiny Tags now generates more than $10 million annually, and Clayton is targeting 50 million. Her playbook? Get specific. Say no until you're ready and move fast when the right opportunity comes along. You can read more about how Clayton scaled Tiny Tags at inc.com.