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Inc. Meghan, Duchess of Sussex, Wore a Necklace From This Founder's Brand. Nearly $600,000 in Sales Followed.
@inc
63.1K followers · usually 1.1K views a post
Views
22.1K
Likes
1.2K
Comments
154
Shares
15
Why it worked
The video leverages the star power of Meghan Markle and the aspirational story of a "stay-at-home mom" building a successful business. It combines celebrity endorsement with actionable business advice, making it relatable and inspiring for entrepreneurs.
Summary
This video tells the story of Melissa Clayton, founder of Tiny Tags, a personalized jewelry company. It highlights how a celebrity endorsement from Meghan Markle led to a significant surge in sales and brand recognition, demonstrating the power of strategic product placement and brand building.
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Transcript, structure and on-screen text
6 beats, a 232-word transcript and 58 lines of on-screen text — the parts you need to write your own version.
Original caption
Tiny Tags founder Melissa Clayton did not wait for the internet to notice Meghan, Duchess of Sussex’s necklace. When Meghan appeared in a 2025 Bloomberg interview wearing a Tiny Tags locket, Clayton had reason to be watching. Her company had sent her a locket with “H” on the front, for her husband Prince Harry, and her children’s initials hidden inside. Once Clayton saw it on screen, her team confirmed it was the necklace and started creating content around it. The result, according to the company: 1.9 million Instagram views and more than $586,000 in revenue. Tiny Tags has since done close to $1 million in just locket sales. #meghanmarkle #duchessofsussex #royalfamily #founder #jewelry
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