Reviewing INSANE cold email intros

@useapollo.io

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Selling · SaaS

Apollo AI Assistantseen in 11 videos →https://apollo.io/ai/assistant?utm_campaign=wbs_aiassistantwaitlist&utm_medium=organic_social&utm_source=tiktok&utm_content=bio ↗

Why it worked

The video uses humor and relatable pain points within the sales industry to capture attention, making the product feel like a natural solution to the scalability problems discussed.

Summary

The creator reviews several unconventional and humorous cold email opening lines, critiquing their effectiveness and scalability. The video uses a casual, conversational tone to engage with sales professionals.

Structure

1Introduction to reviewing cold email intros
2Reading and critiquing the first few humorous examples
3Highlighting a particularly bold email intro
4Discussing the scalability challenges of such tactics

Product placement

The video is a soft sell for Apollo.io, which is linked in the creator's bio and is a tool used for scaling sales outreach.

On-screen text

Original caption

Okay but why would some of these actually get me to reply??? #saleslife #saleshumor #salesstruggles #coldcalling #salesmemes

More from @useapollo.io

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Reviewing INSANE cold email intros

Transcript

Reviewing INSANE cold email intros and we're going to have to chat about these quick. First one. If I book one more meeting this week, I get to see my family again. Cool if I call you Emily? Just like you, not responding to my messages was her fave pastime. Not sure if you're the right person, but that's never stopped me before. Hasn't. What does that even mean? Okay, this last one is actually incredible. It just says turn around. Good open rate on that one. Just kind of hard to scale because I can only stalk so many prospects in a day. What? What?