How SDRs expect their AE to react when they set a meeting

@useapollo.io

4.2K followers · usually 962 views a post

Views

81.0K

Likes

3.6K

Comments

66

Shares

1.2K

Selling · SaaS

Apollo AI Assistantseen in 11 videos →https://apollo.io/ai/assistant?utm_campaign=wbs_aiassistantwaitlist&utm_medium=organic_social&utm_source=tiktok&utm_content=bio ↗

Why it worked

The video uses relatable workplace humor and a high-energy, satirical performance to build rapport with a specific professional audience, making the product mention feel like a natural part of the sales culture commentary.

Summary

A sales professional performs a skit mocking the unrealistic expectations of SDRs regarding their Account Executives' reactions to setting meetings. The video highlights the ease of using an automated email tool to book meetings, subtly promoting the Apollo AI Assistant.

Structure

1SDR sets a meeting with a low-value lead
2AE reacts with exaggerated, unrealistic excitement
3AE praises the SDR for the 'simplicity' of the meeting
4AE celebrates the SDR's hard work and potential for promotion

Product placement

The video references an 'automated email' tool that allows for easy meeting booking, which aligns with the Apollo AI Assistant promoted in the creator's bio.

Original caption

The delusion is strong, but the pipeline must flow. #salestok #salesmeme #saleslife #saleshum #saleshumour #salesmemes

More from @useapollo.io

Their other posts in the index, biggest breakout first.

On-screen text

How SDRs expect their AE to react when they set a meeting

Transcript

Friday at 5:00 p.m. Let's go. Come on. Dude, I saw the meeting. This is insane. An entry-level employee with no buying power? Like, yes, dude. It works every time. He's going to easily be able to sell the value to his higher-ups. And dude, thank you for booking it when my SE is gone. I mean, that is it's just so much simpler. Less people in the invite. And a senior, he has a Gmail? Like, obviously he's a super fun guy. How did you even get this? An automated email? You're the hardest worker in the org. I mean, you're you're the hardest worker in the org. Dude, and it looks like a company that probably has almost zero need whatsoever for our products. So like, this is just going to be such a fun challenge, man. And seven employees? Like, they probably have so much extra spend left over. I got to talk to your manager, man. We got to get you promoted. Who's my favorite SDR? Who's my favorite SDR?