How not to run a demo call

@useapollo.io

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Why it worked

The video uses humor and relatable sales scenarios to highlight common mistakes in sales calls, making it engaging and shareable for a business-oriented audience. The unexpected twists and self-deprecating humor about the product's capabilities add to its appeal.

Summary

The creator humorously outlines how NOT to run a demo call by highlighting common mistakes such as not understanding the client's needs, claiming unrealistic revenue growth, and misinterpreting the purpose of a sales tool. The video emphasizes the importance of tailoring demos and focusing on genuine customer success rather than just increasing call volume.

Structure

1Introduce the standard demo call agenda
2Question the claim of 4X revenue growth
3Discuss the customer's current situation (not a customer anymore)
4Address the concept of 10X productivity
5Explain the platform's actual function (not just increasing call volume)
6Conclude with the idea of 'optimistic vibes'

On-screen text

How not to run a demo call

Original caption

When the email and the call are not in alignment. 😬📞💻 #salesadvice #saleshumor #saleslife #salesmeme #salestok

More from @useapollo.io

Their other posts in the index, biggest breakout first.

Transcript

Our agenda today is understand why you book the meeting, show you a demo, and book some next steps. Sounds good? Yeah, perfect. Well, the Y is easy. Are you ready? Oh, what was it that stood out? Um, this part where you said you'd 4X revenue. So, how do you do it? I'd need to know a little bit more about your business first. Okay. You know, so I can tailor the demo. Tailor the demo. Oh, we don't need a demo. Um, we are well behind on our growth numbers. So, we are ready to buy. Right. Well, what I can do after the call is, um, share with you a case study where we did just that for one of our customers. I'd be happy to hear from them. Oh, um, they're not actually a customer anymore. Oh. Right. After you 4X their revenue? Yeah, I mean, I'm not really sure why more of a customer success thing. Okay. But, um, well, there must be others. I'll ask my manager. I don't think it's based on one customer. Yeah, I mean, that would be an outrageous claim. Yeah, totally. Okay. Well, what's this, uh, 10X productivity you mentioned? Yes. Well, um, we have one rep right now and they make $50 a day. So, if they could make $500 a day, that would definitely have a big impact on us. Okay. Um, well, our platform doesn't actually increase productivity by increasing call volume. Oh. No. So, this, uh, automated omni channel prospecting at scale was actually, um, optimistic vibes. That's probably fair.