I manage two 25 y/o SDRs, come join a meeting with me

@useapollo.io

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Selling · SaaS › Marketing Tool

Apollo AI Assistantseen in 11 videos →https://www.apollo.io/ai/assistant ↗

Why it worked

The video uses humor and relatable comparisons between different types of work (SDR vs. construction) to engage the audience. The creator's direct invitation to join a meeting provides a transparent look into the sales process, making the content feel authentic and informative.

Summary

A sales development representative (SDR) manager humorously contrasts the perceived ease of her job with the perceived manual labor of her friends in construction, highlighting the effort involved in cold calling and pipeline building. She then invites viewers to join a team meeting to see the process firsthand.

Structure

1Introduction as an SDR manager with young SDRs
2Contrast with friends in construction
3Explanation of SDR work (cold calling, pipeline building)
4Invitation to join a team meeting
5Humorous comparison of work styles and attire

Product placement

The video features a Google Meet call with three participants, implying a sales or business context. The creator's bio link directs to Apollo AI Assistant, suggesting that the sales activities discussed are facilitated by this tool.

Original caption

Every SDR team meeting is just group therapy wrapped in “pipeline review.” 😭 #corporatelife #techsales #salesmemes #saleshumor #salestraining

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Call to action

Come join a meeting with me

On-screen text

I manage two 25 y/o SDRs, come join a meeting with me Joanne Chapman 3:22 PM • Apollo Skit Sesh Seamus Harvey Aidan Brannigan

Transcript

I'm an SDR manager that manages 25-year-old SDRs. Come join one of our team meetings. I was talking to my friends who work in construction and they're like, they're grinding, whatever. They don't know that I'm cold calling, I'm building pipeline from scratch. This is manual labor out here. Aiden, you sit on a we work and you drink a $6 cold brew every day. Brian doesn't get us, bro. Sitting there all high and mighty, whatever white collar gig. No, she'll get it. Just because the Peter Millar shirts that you wear have blue colors on them does not make you a blue collar worker. What do you mean doesn't? Yeah, it does. We need to review the pipelines before the end of the month before Sheamus here, like another wedding photo from 2018 to try to stay relevant. That's actually kind of smart.