"How do you guys keep selling out?"

@drinkorka

85.7K followers · usually 32.0K views a post

Views

109.6K

Likes

2.9K

Comments

43

Shares

88

SoundTikTok sound · original sound - habitsdiescreaming

Promoted product

Orka Energy Water

Amazon.com : Orka Energy Water – Sugar-Free, Zero-Calorie, Non-Carbonated Caffeinated Water (12oz Cans, Mango Peach) | 150mg Natural Caffeine + Natural L-Theanine for Jitter-Free Focus & Energy : Grocery & Gourmet Food

20 videos

Why it worked

The post uses humor and relatable self-deprecation (admitting to poor inventory management) to engage viewers, while subtly highlighting the desirability of the product through various potential reasons for its success.

Summary

This TikTok post humorously explores reasons why the energy drink brand Orka might be selling out, showcasing its packaging, customer experience, and the drink itself. It concludes by admitting to poor inventory management.

Structure

1Questioning why Orka sells out
2Suggesting it's the packaging
3Suggesting it's the customer experience
4Suggesting it's the drink itself

Original caption

#energydrink #caffeine #celsius #coffee #startup

More from @drinkorka

Product placement

Orka: ACTS - it is the brand of energy water being promoted and discussed. Removing it would change what happens in the video.

On-screen text

"How do you guys keep selling out?" Could be our sick boxes... Or the high-end customer experience we deliver... Or maybe it's just our drink slaps... And we are awful at inventory management thumbs up emoji