We are sad to announce the passing of...

@drinkorka

85.7K followers · usually 32.0K views a post

Views

150.6K

Likes

2.3K

Comments

78

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91

SoundTikTok sound · original sound - drinkorka

Promoted product

Orka Energy Water

Amazon.com : Orka Energy Water – Sugar-Free, Zero-Calorie, Non-Carbonated Caffeinated Water (12oz Cans, Mango Peach) | 150mg Natural Caffeine + Natural L-Theanine for Jitter-Free Focus & Energy : Grocery & Gourmet Food

20 videos

Why it worked

The video uses dark humor and a funeral theme to create a memorable and shareable narrative around the discontinuation of a product. This unexpected approach grabs attention and generates engagement through its absurdity and relatable sentiment for fans of the flavor.

Summary

A group of people in black attire, led by a bagpiper, walk solemnly down a path and onto a beach, carrying a framed picture and a box. They then gather around a hole in the sand, placing the box and flowers into it, seemingly mourning the "passing" of a mint-flavored energy drink.

Structure

1Procession begins with a framed picture and a bagpiper.
2The group walks towards the beach.
3They gather around a hole in the sand.
4

Original caption

Gone but not forgotten 😭#energydrink #caffeine #startup #bagpipes #funeral

More from @drinkorka

Product placement

The video humorously "mourns" the discontinuation of a mint-flavored energy drink called Orka, showing a funeral-like procession and burial. The product itself is revealed at the end with its branding and flavor name.

On-screen text

We are sad to announce the passing of... our Mint flavor 🥺 Mint was different, bold, and unforgettable... But above all else... Mint was ass. So we laid it to rest It's time with us was short, but it will always be remembered as tasting like ass. Mint ENERGY WATER Mint Orka 0 Calories 150mg Caffeine 0 Sugar 12 FL OZ (355mL) March 2025- August 2025