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4.6Talking HeadCuriosity Gap hook
Hook
I'm about to tell you...
@debbie__ojn
13.0K followers · usually 6.3K views a post
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Why it worked
The creator shares a relatable and actionable insight into product validation by highlighting the common pitfalls of traditional advice and offering a more empathetic, customer-centric approach. The success of her own product, Pineway, serves as a compelling case study, demonstrating the effectiveness of her method.
Summary
Debbie shares a validation hack for founders, emphasizing that customers care more about problem-solving than the product itself. She explains how she spent time in customer DMs to understand their pain points, leading to the creation of Pineway, an all-in-one creator tool, which gained over 100 waitlist sign-ups in its first two weeks.
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Transcript, structure and on-screen text
6 beats, a 406-word transcript and 137 lines of on-screen text — the parts you need to write your own version.
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Original caption
What if I told you that your customers don't care about the product you are building but only how it can solve their problems? Asking the people you want to serve, how exactly you can serve them is the most genuine way to validate whatever you are working on. If you are building a business online, is this something you have experienced? Share your experience in the comments below! #founderlife #buildinpublic #femalefounder #startuplife
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