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23.0Silent UGCOther hookEducation
Hook
software engineers then
@mayxly
20.1K followers · usually 20.6K views a post
Views
473.5K
Likes
75.8K
Comments
271
Shares
12.4K
Why it worked
The post uses a strong visual contrast and a relatable, albeit stereotypical, comparison between past and present software engineers to generate engagement. The use of a trending audio or a humorous take on a profession likely contributed to its virality.
Summary
The first slide shows a group of men in professional attire posing with old computer equipment, labeled 'software engineers then'. The second slide contrasts this with a group of young women in a nightclub setting, holding drinks, labeled 'vs software engineers now'.
Structure
- 1Introduction of 'software engineers then'
- 2Contrast with 'software engineers now'
- 3Implied commentary on the evolution of software engineers
On-screen text
software engineers then
vs software engineers now 😜
Original caption
print(“baddddiiieee”) 💋 @christina @Jodie Zhu @jen #csmajor #cs #womeninstem #softwareengineer
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