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41.9Text-HeavyBefore / After hookEducation
Hook
If I told my broke, toilet cleaner, Art student, house partying, small Welsh village, younger self, that by 24 she'd be living in London working as a software engineer in finance, maxed out her isa's and more, no longer scared of going home, and she's happy, I think she'd slap me in the face and call me a lying sl@g
@morgan.lily.m
2.2K followers · usually 2.0K views a post
Views
81.4K
Likes
3.7K
Comments
22
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Promoted product
Breaking into Corporatehttps://morgancraft47.gumroad.com/l/BreakingIntoCorporate ↗
Why it worked
The video uses a highly relatable 'rags-to-riches' narrative that builds immediate trust and authority, making the viewer naturally curious about how she achieved her success.
Summary
The creator reflects on her journey from a struggling student in a small village to a successful software engineer in London. She uses her personal success story to inspire viewers and promote her career guidance resource.
Structure
- 1Reflecting on past struggles
- 2Highlighting current career success
- 3Emphasizing personal transformation
- 4Encouraging viewers to change their circumstances
Product placement
The creator's personal success story serves as social proof for her career guidance product linked in her bio.
On-screen text
If I told my broke, toilet cleaner, Art student, house partying, small Welsh village, younger self, that by 24 she'd be living in London working as a software engineer in finance, maxed out her isa's and more, no longer scared of going home, and she's happy, I think she'd slap me in the face and call me a lying sl@g
Original caption
But she’s not lying, and it was worth every hard day, late study session, big risk, mistake, and penny. You can change the cards you were dealt… #niche #softwareengineer #motivation #studytok #finance
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