how to ACTUALLY use LinkedIn

@juliabomez

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Why it worked

The post provides actionable, relatable advice on a common pain point (using LinkedIn effectively) with a positive and encouraging tone, reframing the platform in a way that resonates with users who may feel intimidated or uninspired by it.

Summary

This post offers advice on how to use LinkedIn effectively for career advancement, reframing it as a platform for documenting growth and authentic connection rather than self-promotion. It provides actionable tips on connection strategy, profile optimization, and storytelling.

Structure

1Introduction to using LinkedIn effectively
2Connection Strategy tips
3Profile Glow-Up advice
4Networking without the 'ick'
5Reframing LinkedIn's purpose
6Bio and Storytelling guidance

Product placement

LinkedIn is the subject of the advice, presented as a platform to be used strategically for career growth.

Original caption

LinkedIn isn’t cringe — you just haven’t been taught how to use it like a creator yet 👀 Save this for your next Sunday reset ☕ #linkedin #careerclarity #linkedinforgenz #postgradlife #careeradvice

More from @juliabomez

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Call to action

Save this for your next Sunday reset ☕

On-screen text

how to ACTUALLY use LinkedIn (when you don't vibe with it but still want to win at your career) Connection Strategy stop trying to impress execs. follow people one or two steps ahead of you. comment like a real human: "this is something I've been learning too —especially after ____" it's networking, not sucking up. Profile Glow-Up your profile pic = your digital first impression. no need for stiff headshots. grab a friend, natural light, coffee in hand. look like someone people actually want to DM. Networking Without the Ick networking on LinkedIn isn't cold DMs. it's connection stacking. when someone accepts, say: "hi [name], thanks for connecting — I love what you're building. excited to follow your work." no agenda, just authenticity. Reframe It stop seeing LinkedIn as a brag board. start seeing it as your career in motion. share what you're learning while you're learning it. you're not showing off — you're documenting growth. Bio + Storytelling your bio should tell a story, not a résumé. say: "marketing grad exploring how storytelling drives brand trust." add your internships, side projects, & wins — they all stack. a full profile = quiet confidence.