My culture is not a trend.

@vnessali

138.9K followers · usually 3.9K views a post

Views

587.3K

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73.0K

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Why it worked

The video addresses a relatable cultural grievance with a clear, educational framework, positioning the creator as an authority while providing a low-friction way for viewers to engage with her content.

Summary

The creator discusses the issue of cultural appropriation in the fashion industry regarding the "Mandarin jacket" trend. She provides advice on how to appreciate rather than appropriate culture and directs viewers to her Substack for a list of Asian-owned brands.

Pro

Transcript, structure and on-screen text

4 beats, a 275-word transcript and 35 lines of on-screen text — the parts you need to write your own version.

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Original caption

ON THE ‘MANDARIN JACKET’ TREND: my culture has become a ‘trending’ aesthetic 👀 i rarely share commentary online, but i felt this one deeply. 📖 full Substack essay + list of Asian designers list is linked in my bio ❤️ what are your favourite Asian-owned brands? #mandarinjacket #2026trends #fashiontrends #culturalappropriation #lunarnewyear