They say happiness has a way of finding you when you least expect it

@vnessali

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Selling · Other Product

Lancôme Beauty Box https://www.myer.com.au/b/Lancome ↗

Why it worked

The video uses a high-production, cinematic aesthetic that feels like a short film rather than an ad, effectively leveraging emotional storytelling to associate the product with the feeling of holiday warmth and presence.

Summary

A woman explores New York City during the holiday season, reflecting on the nature of happiness and finding joy in small moments. She ultimately connects this feeling to the Lancôme Beauty Box, which she uses and gifts to herself.

Structure

1Reflective opening about finding happiness
2Montage of city life and small moments
3Transition to the product as a source of joy
4Unboxing and using the beauty products
5Final message about creating happiness at home

Product placement

The Lancôme Beauty Box and individual Lancôme products are featured prominently throughout the video, including a detailed unboxing and application sequence.

On-screen text

Original caption

happiness always knows the way, you just have to follow where it leads 💝 a short film for @Lancôme, shot in new york city. this holiday season, give the gift of happiness with the Lancôme Beauty Box: a curated edit of beauty and skincare favourites. @myer #LANCOMEHOLIDAY #LANCOMEAU #LANCOMESKINCARE #LANCOMEMAKEUP #LANCOMEFRAGRANCE

More from @vnessali

Their other posts in the index, biggest breakout first.

They say Happiness has a way of finding you when you least expect it but this time of year feels different there's something in the air in the small moments in the space between that just feels Happier I see it everywhere on the street at the park on the faces of passersby I've seen it sitting across me at a cafe laced in conversations around a table floating in laughter it's my first holiday season away from home and yet I've never felt more present maybe happiness isn't something we chase but something we create in the way we care for ourselves and the way we give to others a box of beauty that reminds me that joy can be shared even from far away and maybe that's the real gift the happiness we create can make us feel at home

Transcript

They say happiness has a way of finding you when you least expect it, but this time of year feels different. There's something in the air, in the small moments, in the space between that just feels happier. I see it everywhere, on the street, at the park, on the faces of passersby. I've seen it sitting across me at a cafe, laced in conversations around a table, floating in laughter. It's my first holiday season away from home and yet, I've never felt more present. Maybe happiness isn't something we chase, but something we create, in the way we care for ourselves and the way we give to others. A box of beauty that reminds me that joy can be shared even from far away. And maybe that's the real gift. The happiness we create can make us feel at home.