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196OtherDirect Question hook
Hook
WHAT DOES IT MEAN TO INDULGE?
@vnessali
138.9K followers · usually 3.9K views a post
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753.4K
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Why it worked
The video uses high-production, aesthetic cinematography and a sensory-focused narrative to elevate a standard product launch into an immersive lifestyle experience.
Summary
A creator attends a sensory-focused brand activation event for the new Cadbury &MORE chocolate range. The video showcases different rooms designed to represent the five senses and the specific flavors of the new product line.
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Transcript, structure and on-screen text
5 beats, a 63-word transcript and 18 lines of on-screen text — the parts you need to write your own version.
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Original caption
a night of indulgence with @CadburyAU 🍫💜 activating all five senses with the new Cadbury &MORE range: each space represented one of the five indulgent new flavours. my favourite has to be the Roasted Macadamia! #AD
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