So, I've been keeping a little secret.

@vnessali

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Why it worked

The video succeeds by framing a creative process as a relatable, intimate activity between friends, which builds emotional investment in the final result.

Summary

A woman and her friend collaborate on a large-scale abstract painting as a commissioned piece. They share the creative process and techniques used to complete the artwork for his home.

Structure

1Introduction of the commissioned art project
2Applying base layers with sponges
3Adding texture with palette knives
4Finalizing the painting and signing it
5Revealing the finished piece in the living room

On-screen text

So I've been keeping a little secret what started as a hobby this year might actually be becoming a thing because a few weeks ago I said yes to my first commissioned piece to be honest I still don't feel entirely confident about being paid for my art (which is something I need to work through) but luckily the request was from my dear friend Nick who wanted a large scale abstract artwork for his place and so I thought why not turn it into an activity instead the process of creating art is so personal but sharing the experience makes the final artwork even more special we had no clue how the painting would turn out but much like life sometimes the only way you'll find out is if you try I demonstrated some painting techniques sponge blending mixing colors how to create texture with a palette knife and this is what we made I'm so proud of us what do you think?

Original caption

paint with us 🎨 @Nick #painting #art #acrylicpainting #abstractpainting #diyart

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Transcript

So, I've been keeping a little secret. What started as a hobby this year might actually be becoming a thing. Because a few weeks ago, I said yes to my first commissioned piece. To be honest, I still don't feel entirely confident about being paid for my art, which is something I need to work through. But luckily, the request was from my dear friend Nick, who wanted a large scale abstract artwork for his place. And so I thought, why not turn it into an activity instead? The process of creating art is so personal, but sharing the experience with a friend makes the final artwork even more special. We had no clue how the painting would turn out, but much like life, sometimes the only way you'll find out is if you try. I demonstrated some painting techniques, sponge blending, mixing colors, how to create texture with a palette knife, and this is what we made. I'm so proud of us. What do you think?