if there's one thing I love nearly as much as love, it's getting dressed to celebrate it.

@vnessali

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Myer https://www.myer.com.au/ ↗

Why it worked

The video provides high-value, actionable fashion advice that solves a common problem (what to wear to a wedding) while seamlessly integrating the sponsor as the source for the curated looks.

Summary

The creator showcases two different wedding guest outfits sourced from the department store Myer. She provides styling tips for both a garden wedding and a formal black tie event.

Structure

1Introduction to wedding guest fashion
2Showcasing a lilac garden wedding dress
3Styling the lilac dress with accessories
4Showcasing a red black-tie wedding dress
5Styling the red dress with accessories
6Closing call to action

Product placement

The creator promotes the department store Myer by featuring specific dresses from the brand Sonya Moda available at Myer.

Original caption

celebrating love in style with @myer 🤍 I picked out my favorite wedding guest looks from Sonya Moda: one of many iconic brands that have just landed in Myer. #AD

More from @vnessali

Their other posts in the index, biggest breakout first.

Call to action

Save this video for your next wedding guest moment.

On-screen text

if there's one thing I love nearly as much as love it's getting dressed to celebrate it Wedding Guest Dresses WITH MYER I found some beautiful new pieces at MYER silky lilac number from Sonya Moda with purple being a rising colour trend this season this dress is perfect for a garden or destination wedding I'm styling this with satin cream heels and a matching bag for a more formal black tie wedding I love this red dress the oversized off-the-shoulder bow is such an elegant statement I'm pairing the dress with this pleated satin clutch and matching heels save this video for your next wedding guest moment

Transcript

if there's one thing I love nearly as much as love, it's getting dressed to celebrate it. And with wedding season in full swing, I found some beautiful new pieces at Myer. First, we have this silky lilac number from Sonya Moda. With purple being a rising colour trend this season, this dress is perfect for a garden or destination wedding. I'm styling this with satin cream heels and a matching bag. For a more formal black tie wedding, I love this red dress. The oversized off-the-shoulder bow is such an elegant statement. I'm pairing the dress with this pleated satin clutch and matching heels. Save this video for your next wedding guest moment.