why 'flex'?

why 'flex'? How'd you come up with the name 'flex'? Flex. Do you know what's actually so funny? I wanted to call the company Flex hair care. That's what I wanted. I know, like, twist of fate that it never happened. But we looked up the business name, and it was like, taken in America or somewhere. And I started having doubts because I was like, well, this is the hair gel, right? Because we wanted to put out there that the hair gel was like a moldable kind of hair gel. It's not the one that gives you the hard head, right? And then I was like, we looked up the business name over and over again, couldn't find anything that suited. And every name that we thought of for the actual business was either shit or just not memorable. Like, I wanted something that was unique, that you could hear it and it sounded powerful. And then I ended up obviously using part of my surname. And that's what I ended up using because it sounded unique. Anyway, and then it came to the hair gel. I was like, I'm just gonna name the hair gel that, because it stands for the product and what it is. And yeah, you know, naming products is so much harder than it looks. Because A, people and what they name their products, like you don't want something similar to what someone's already got. But also another thing is like, you want it to sound good. Like what are you using? Flex hair gel. Like, what else would you name it? Do you know what I mean? Like, that part no one tells you about. Like, what a struggle it is?