new merkaou CEO

@merkaou

11.5K followers · usually 6.0K views a post

Views

19.0K

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1.2K

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SoundTikTok sound · original sound - merkaou

Promoted product

Merkaoumerkaou.com

10 videos2 creators

Why it worked

The video uses a relatable "story time" format with a positive anecdote about a product's effectiveness and desirability, leading to organic word-of-mouth and gifting, which naturally generates interest and potential sales.

Summary

The creator shares a story about her daughter's teacher complimenting her hair's scent, which was due to a new hair product called Merkaou. The teacher was so impressed that the daughter gifted her a bottle, and the teacher later mentioned that other teachers were also talking about the product and its flex hair gel.

Structure

1Daughter uses Merkaou hair product daily.
2Teacher compliments daughter's hair scent.
3Daughter gifts product to teacher.
4

Original caption

we love a hustler for slique 🙂‍↕️ #merkaouslique #funnystory #storytime #hairmaskandgel #merkaou

More from @merkaou

Product placement

Merkaou Slicked hair in seconds - no crunch, no mess VIRAL 24H HOLD // Shipping globally 'TIKTOK' for $ off: This is the brand name of the hair product being discussed and promoted. It ACTS as the product being sold, and removing it would change what happens in the video. The website www.merkaou.com is the official website for the product. The phrase 'TIKTOK' for $ off is a promotional offer related to the product.

Call to action

You can shop it soon, my mom's gonna put it on the website.

On-screen text

new merkaou CEO

Transcript

other day, um my daughter comes home and she's obviously been using Slicky in her hair every single day for school. And she goes, Mom, you're not gonna believe this. The teacher came right up to my head and she goes, Your hair smells so nice. And you know, what is that? Get us. And then I'm like, No way, she goes, Yeah, I told her it's a new product though. No one has it yet. She goes, but you can shop it soon. My mom's gonna put it on the website. My mom knows when everything's launching. And then she comes home and she's like, Mom, you need to pack one and you need to give it to your teacher. And she mentioned the teacher's name. She ended up gifting one to her teacher. And her teacher full called me the next day and she's like, Thank you so much. No, it's so nice. And I was like, Not Nina. Like, what for you? Oh my god. And she's like, And the teacher was like, Oh, the teachers have been talking about your product because apparently they use the flex hair gel. And one teacher there, she's the Italian teacher and apparently she's been raving on about our flex hair gel. I saw her at the nail salon. She's so beautiful. She told me I love your products. And she's like, Oh, what's your mom's friend? No way. We have to give it to her mom. Nina's hustle. I can't.