Most Lead Gen Advice Is Wrong.

I shouldn't be doing this. Right, so I've generated over a million leads on social media across probably 50 industries. So you might want to bookmark this for later, because this could be the most important post I've done ever. So for my team, I created a lead generation toolkit a while ago, and it's the most important thing in our business by a mile, because it's the rules that we stick to to make sure everything works every time. So I'm going to give it you for free, and I don't know what the benefit of that is, but before I do, I'm going to give you five points of it first. Now, bookmark it. And if you want the full 50 or 100 points on it, comment yes, bookmark it, and follow us, and I'll DM it you the full document. So comment yes below. Right, so here's the five. So number one, leads are perception. Okay, you can get by leads from everywhere, you can generate leads online anywhere, Facebook, Instagram, TikTok, YouTube, Taboola, Google, and the Google's got like eight different ways. And let's say you run a boiler business or a solar business, it doesn't matter. You can buy leads in at less than one pound, and you can buy leads at more than 100 pounds. And the value does not mean quality, ever. It doesn't mean quality. You can force quality down and costs at the same time with clicky bait stuff, but leads are perception, and cost creates perceived value, with me? So if I tell you this lead was 50 pounds, you will think it's high quality. So it's perceived value, that's number one. Lead forms. If you're good at sales and appointment setting, lead forms are brilliant, not landing pages all the time, because lead forms keep them on site. So if you think about it, TikTok, Facebook, Instagram, these platforms, they want the customer to stay on site. They don't want them bouncing to different websites, so they reward lead forms, okay? So if you put more intent in to the lead form, meaning the customers have to do more things, right, you can improve the quality a little bit, right? But when you're taking them off site, it scores them down a little bit, and your lead cost goes up. Number three, you are paying for impressions, not leads. So what that means is, if you're paying for a, let's say you have something called a cost per mile, which is cost per 1,000 impressions, it means a 1,000 sets of eyes have seen your ad, right? So, if you pay, let's say if you're really good at marketing, really good at advertising, you would pay 5 dollars for 1,000 impressions, which is better than anything as far as marketing, right? It flies TV, anything. So it's actually really cheap. So let's say your ad account, your ad is doing so well that you're paying 5 pounds for 1,000 impressions. You've paid for the impressions. So stop talking people out of not filling out your forms. You with me? So these people that are making these like super long flows and like funnels and all that stuff, all they're doing is talking the people they've paid for as impressions out of filling the forms. So take the lead as soon as possible, and then put them through a funnel. It seems basic, but no one follows it. Short form video ads on stories, reels, and shorts on YouTube shorts are unbelievable, right? But they can create lower grade leads because you're clicking through and it's like forcing the form to the customer and they don't know where to click off and sometimes you get spammy leads, right? But it's very cheap traffic. Yeah? So if you make the form a little bit higher intent, like they have to slide or they have to answer a couple of questions, you can get an amazing result from that. So give that one a try. Number five, static image ads are banging again, right? Because everyone's just done that what I've just said where they've gone on to shorts and reels and all of that stuff, started to make videos, so the space on on feed is gone or is dropping, yeah, the advertising space. So therefore, it's cheaper. Now, again, so it's like revolutions, yeah? Advertising is bidding, it's a bidding system. So when there's more space available, it's cheaper. So when people move on to this platform, get ready to switch on to that one. Yeah? So while everyone's like, oh yeah, video on short form is the best, when people are talking about that, go static ads on feed and put your money there, so therefore that's cheaper. Then everyone's going to switch over there. Oh, static ads are great, bang, back on to video. You see? So right now, the both good, but right now static ads are good again. So there's the five. If you want the full, I can't remember how many, I think it's about 70 something on there. If you want the full 70 of what's happening right now on our SA, click, sorry, comment yes below, bookmark, and throw us a follow as well, so we can give you more amazing tips like this.