You said you made 7 million dollars last year.

@behindthebusinessshow

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Behind the Business

Black Box podcast pulls back the curtain and shows you how the sausage is made. Hosted by the dynamic duo Dominic alongside co-host Godfrey, behind the business interviews a range of successful entrepreneurs in hopes to discover the secrets to their success. This podcast serves as a how to guide for viewers interested in jumpstarting their own business.

Why it worked

The video uses a high-stakes financial hook ($7M revenue) to capture attention, then immediately pivots to a relatable, transparent breakdown of business costs, which builds authority and trust for the podcast.

Summary

Vivian Tu, founder of Your Rich BFF, discusses the breakdown of her $7 million annual revenue, explaining that a significant portion goes toward business expenses, taxes, and staff salaries. The video serves as a promotional clip for the 'Behind the Business' podcast, where she shares deeper insights into her financial journey.

Structure

1Host introduces the $7M revenue figure
2Vivian explains the 25% overhead for professional services
3Vivian lists the operational costs and staff salaries

Original caption

💸 "Everybody gets really excited about the $7 million number, but then we have to talk about where it goes." In this episode of Behind the Business, @yourrichbff founder Vivian Tu breaks down how she made $7M a year by the age of 31 — and where it goes. 🎧 Stream now on YouTube, Spotify or Apple Podcasts — links in bio. #finance #PersonalFinance #entrepreneurship #paytransparency #businesspodcast #podcast

More from @behindthebusinessshow

Product placement

The video is a promotional clip for the 'Behind the Business' podcast, featuring host Michelle Toh and guest Vivian Tu.

Call to action

Watch/listen on YouTube, Spotify, or Apple Podcasts.

On-screen text

YOU MADE 7 MILLION DOLLARS LAST YEAR AND YOU ARE DO YOU MIND MY ASKING HOW OLD ARE YOU? EVERYBODY GETS REALLY EXCITED ABOUT THE 7 MILLION DOLLAR NUMBER, RIGHT? BUT THEN WE HAVE TO TALK ABOUT WHERE IT GOES OF THE 7 MILLION DOLLARS IMMEDIATELY 25 PERCENT OFF THE TOP GOES AWAY BECAUSE THAT GOES TO AGENTS, MANAGEMENT, ATTORNEYS THEN I HAVE FLAT RATE RETAINERS FOR FOLKS LIKE MY PUBLICIST BUSINESS MANAGER THE TWO GIRLS THAT WORK FOR ME FULL TIME FOUR DIFFERENT EDITORS THAT WORK FOR ME PART TIME ANOTHER FULL TIME EMPLOYEE THAT WE'RE CURRENTLY HIRING WE HAVE A DEV PERSON WHO HELPS WITH THE WEBSITE WHO BUILDS DESIGNERS THEY ALL HAVE TO GET PAID THEN THERE'S A TON OF EXPENSES HUNDREDS OF DOLLARS EVERY SINGLE MONTH FOR WEB HOSTING THE FACT THAT I HAVE THE DOMAIN AT YOURRICHBFF.COM SOCIAL TOOLS TO LIKE DO THE WORK THAT WE NEED TO GET DONE LICENSING EVERY YEAR TO BE ABLE TO HAVE THAT ONE SONG AT THE FRONT OF MY PODCAST EPISODE I HAVE TO PAY MONEY FOR THAT IT IS ALSO VERY EXPENSIVE TO JUST RUN THE BUSINESS I SPEND A TON OF MONEY ON THAT AND I WOULD SAY ABOUT FORTY PERCENT OF IT GOES TO UNCLE SAM AND THEN I CAN MAYBE THINK ABOUT PAYING MYSELF I THINK PEOPLE GET REALLY EXCITED ABOUT A 7 MILLION DOLLAR NUMBER, BUT THERE ARE A LOT OF PEOPLE WHO RELY ON ME TO PAY THEIR BILLS IT'S A HUGE RESPONSIBILITY AS WELL WELL, I THINK THE REASON PEOPLE GET SO EXCITED IS BECAUSE IT'S ALL SELF-MADE, ISN'T IT? IT'S LITERALLY ALL GENERATED BY ME YOU BEHIND THE BUSINESS BEHIND THE BUSINESS with Michelle Toh WATCH/LISTEN ON

Transcript

You said you made 7 million dollars last year. And you are, by the way, do you mind my asking how old are you? I'm 31. Wow. Everybody gets really excited about the 7 million number, right? But then we have to talk about where it goes. Of the 7 million dollars, immediately 25 percent off the top goes away because that goes to agents, management, attorneys. Then I have flat rate retainers for folks like my publicist, business manager, the two girls that work for me full time, four different editors that work for me part time, another full time employee that we're currently hiring. We have a dev person who helps with the website, the builds, designers. They all have to get paid. Then there's a ton of expenses. Hundreds of dollars every single month for web hosting, the fact that I have the domain at yourrichbff.com, social tools to like do the work that we need to get done, licensing every year to be able to have that one song at the front of my podcast episode. I have to pay money for that. It's also very expensive to just run the business. I spend a ton of money on that. And I would say about 40 percent of it goes to Uncle Sam. And then I can maybe think about paying myself. I think people get really excited about a 7 million dollar number, but there are a lot of people who rely on me to pay their bills. It's a huge responsibility as well. Well, I think the reason people get so excited is because it's all self-made, isn't it? It's literally all generated by me. You.