BEHIND THE BUSINESS

@behindthebusinessshow

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SoundTikTok sound · original sound - behindthebusinessshow

Promoted product

Rivian

Why it worked

The video features a prominent founder discussing a future-facing technology (autonomous driving) and a significant business deal, making it relevant to a business-focused audience. The "Behind the Business" branding suggests an interview format that provides insights into industry trends and company strategies.

Summary

Rivian founder RJ Scaringe discusses the three choices car companies have regarding autonomy: ignore it and shrink, develop it in-house, or buy it from a third party. He explains that Rivian is pursuing both market share and technology monetization, citing a recent $5.8 billion licensing deal with Volkswagen Group to provide software architecture for their brands.

Structure

1The three choices for car companies regarding autonomy
2The importance of autonomy for market share
3Rivian's strategy to pursue both market share and technology monetization
4The Volkswagen licensing deal

Original caption

"Every car company in the world has 3 choices." - Rivian founder & CEO RJ Scaringe Do you agree? Links in bio for full Behind the Business episode. 🎧 #autos #autonomousdriving #selfdrivingcars #automotive #AI

More from @behindthebusinessshow

Product placement

Rivian is mentioned as the company whose founder is speaking, and its vehicles are shown. A licensing deal with Volkswagen is discussed, where Rivian provides software architecture.

On-screen text

BEHIND THE BUSINESS RJ Scaringe Rivian Founder & CEO 'EVERY CAR COMPANY IN THE WORLD HAS 3 CHOICES' MARKET SHARE WITHOUT AUTONOMY INTO THAT POST LATE 2020s EARLY 2030s AND THAT WILL ALSO INCREASINGLY I SAY ALL THAT IS IF WE BELIEVE TO BE TRUE EVERY CAR COMPANY HAS 3 CHOICES CHOICE IS IGNORE THAT THEY COULD DEVELOP THOSE IN-HOUSE THEY COULD FROM A THIRD PARTY OUR VIEW IS MOST COMPANIES FALL INTO TWO CATEGORIES THEMSELVES OR THEY'LL REALIZE THOSE CAPABILITIES TO DEVELOP THOSE TO BUY IT ULTIMATELY MOST CAR ARE GONNA THAT'S A PATH TO MONETIZE THOSE TECHNOLOGIES OF COURSE IS JUST MARKET SHARE VEHICLES AND SO PURSUE BOTH AND SO WE DID VOLKSWAGEN ON THE SOFTWARE DEFINED ASPECT $5.8 BILLION LICENSING DEAL TO PROVIDE THE ECUS ARCHITECTURE PLATFORM FOR VOLKSWAGEN THAT'S LIKE OF BRANDS

Transcript

Every car company in the world has 3 choices. It's inconceivable that you'll be able to maintain market share without high levels of autonomy. When we get into that, post late 2020s, early 2030s, and that will also increasingly be true. I say all that is if we believe to be true, every car company has 3 choices. The first choice is they could decide to ignore that and shrink. They could develop those in-house. They could go buy it from a third party. Our view is most companies fall into two categories themselves or they'll realize those capabilities to develop those and it would take too long to develop those to buy it. Ultimately, self-driving ultimately is going to be something we think most car are gonna need to buy. That's a path to monetize those technologies. The other path of course is just market share. Selling more vehicles and so we're going to pursue both. And so we did. And so we did. We did a deal with Volkswagen on the software defined aspect. Last year, we did a $5.8 billion licensing deal to provide the ECUs, architecture, platform for Volkswagen, for Volkswagen Group products. That's like VW, Audi, Bentley, Porsche, Skoda, SEAT, and so on. So that's a lot of brands.