BEHIND THE BUSINESS

@behindthebusinessshow

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Rivian

Why it worked

The video features a prominent founder discussing a future-facing technology (autonomous driving) and a significant business deal, making it relevant to a business-focused audience. The "Behind the Business" branding suggests an interview format that provides insights into industry trends and company strategies.

Summary

Rivian founder RJ Scaringe discusses the three choices car companies have regarding autonomy: ignore it and shrink, develop it in-house, or buy it from a third party. He explains that Rivian is pursuing both market share and technology monetization, citing a recent $5.8 billion licensing deal with Volkswagen Group to provide software architecture for their brands.

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Original caption

"Every car company in the world has 3 choices." - Rivian founder & CEO RJ Scaringe Do you agree? Links in bio for full Behind the Business episode. 🎧 #autos #autonomousdriving #selfdrivingcars #automotive #AI